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Video Agency Morges: UGC, Reels and TikTok on Lake Geneva

Every spring, 140,000 bulbs planted in Parc de l'Indépendance and around town turn Morges into a floral backdrop that strollers film beside Lake Geneva.

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● Video agency in Morges

Shooting, editing and publishing for brands in Morges

Every spring, 140,000 bulbs planted in Parc de l'Indépendance and around town turn Morges into a floral backdrop that strollers film beside Lake Geneva. The rest of the year, it is a business town: the City counts 1,764 companies for 17,813 residents as recorded by Statistique Vaud on 31 December 2025. From Paris, Esekai comes to shoot Instagram and TikTok ads, creator testimonials and short formats for people of Morges and visitors to La Côte alike.

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A town of 17,813 inhabitants that employs beyond its walls

As the main town of a district of 89,362 inhabitants, Morges itself has 17,813 according to the cantonal count at the end of 2025. The City, for its part, counts 1,764 companies and 9,370 full-time-equivalent jobs (2021 statistics), 91.1% of them in services. Two audiences emerge, and they are not filmed in the same way. Residents, attached to their old town and their quays, respond to faces and addresses they know. The commuters who come to work here make quick decisions between two trains: fifteen seconds on the lunch menu of a restaurant on the Grand-Rue, or an Instagram ad that follows the path from the station platform to the counter, speaks to them more than a long brand film.

Hospital, energy and company headquarters

The City's economic development programme names the Ensemble Hospitalier de la Côte as Morges's main employer, cites Romande Energie among the large companies based here and notes the presence of several corporate headquarters. It also specifies that SMEs, with fewer than 250 people, make up most of the employment. These three profiles do not have the same video needs. A healthcare establishment mainly wants to recruit: nurses, technicians, night staff, and a few portraits filmed in the wards put a face to the job. An energy company needs to explain a construction site or a solar installation in fifty seconds on LinkedIn. An SME launching a product wants testable creative ads, with the founder to camera in their workshop or office. The same document mentions the proximity of the airport, the rail hub and the motorway, which also makes shoot logistics easier.

Grand-Rue, 176 shops and the Beausobre stage

According to “La ville en chiffres 2023”, Morges has 176 retail shops (2021 statistics) and 15.9% of people employed in the commune work in retail. For a shop on rue Louis-de-Savoie or a delicatessen in the old town, UGC video is a better option than a product photo: a customer unwrapping her purchase on the quays, a salesperson explaining a tip in thirty seconds. The same publication records 67,287 overnight stays in Morges in 2023 and 36,500 spectators at the Beausobre theatre. At regional level, Statistique Vaud credits the Nyon-Morges destination with 354,946 hotel nights for 2025, 5.6% more than the previous year. A hotelier or restaurateur wanting to capture these visitors does well to show up before they arrive: a TikTok shot on the terrace facing the lake, the menu presented by the chef, La Côte wine served by the glass.

Tulips in April, books in September

The Morges calendar offers two very different highlights to film. In spring, the Fête de la Tulipe, organised by the association Morges Fleur du Léman, displays more than 350 varieties in Parc de l'Indépendance; Morges Région Tourisme places the peak of the bloom generally around mid-April, depending on the weather. That is the time for fashion or beauty UGC, a spring collection presented among the flowerbeds, setting up from opening time, before the strollers. In early September, Le livre sur les quais takes over the town: its 2025 edition announced more than 150 events and 160 authors, from the Casino to the Château de Morges. A bookshop, a publisher or a literary café can draw a series of short formats from it. Outside these two events, the harbour, the tree-lined quays and the château courtyard offer varied backdrops for a single day.

From the train to the château courtyard: our method in Morges

We come from Paris, where our offices are (40 rue du Colisée). Morges is a station on the Geneva-Lausanne line: a TGV Lyria to one of those two cities, a regional train afterwards, and a few minutes' walk takes you to the lakeside. Beforehand, the text is written with the brand, every location is scouted from photos, and the rules for occupying public space are requested from the City, which matters most in the middle of the Fête de la Tulipe. If the target is French-speaking Switzerland, we cast creators from the canton. The shoot day follows the light: exteriors in the morning, testimonials and product close-ups indoors afterwards, last shots at the harbour as the sun sets. Everything is edited in Paris. The agency, created by Tony Lo, has worked with more than 350 brands.

Sources of the figures quoted Statistique Vaud, Numerus 03-2026, population résidante permanente des districts et communes au 31 décembre 2025 (permanent resident population of districts and communes at 31 December 2025) Ville de Morges, La ville en chiffres 2023 (état au 31.12.2023) (the town in figures 2023, as at 31.12.2023) Ville de Morges, Programme d'action de développement économique (economic development action programme) Statistique Vaud, Numerus 05-2026, Hôtellerie vaudoise 2025 (données OFS HESTA) (Vaud hotel industry 2025, FSO HESTA data) Morges Région Tourisme, Fête de la Tulipe Le livre sur les quais, communiqué de presse du 3 septembre 2025 (16e édition) (press release of 3 September 2025, 16th edition)
+40% click-through rate (CTR)
-30% cost per acquisition (CPA)
x2 à x3 return on ad spend (ROAS)
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An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.

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How?

Our approach to creative ads

Every video is designed to be tested, measured and then improved.

01

Strategy & audience analysis

Market, goals and audiences: we choose the angles to test.

02

Visual creation & ad copywriting

Scripts, shooting and editing to each platform's codes.

03

Testing, iteration & continuous optimisation

We compare the variants and roll out the winners.

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Morges Région Tourisme says the bloom generally peaks around mid-April, but the date depends on the weather. We therefore keep a margin of a few days in the schedule and monitor the state of the beds with the brand. The park is quieter on weekdays and at dawn, and that low light brings out the colours.

It is possible, with the organisers' agreement at the festival venues. The 2025 edition announced more than 150 events over three days, which provides plenty of material: behind the scenes at a book signing, a bookseller's reading tip, the atmosphere of the quays. We prepare the list of moments to film in advance and come with two or three people, with no bulky lighting, to respect the talks.

Yes. If the brand addresses people living in the region, the casting targets profiles from Morges, La Côte or the Lausanne area, because the accent and local habits make the video credible. For wider French-speaking distribution, Parisian creators can join us. The key message and the running order are always approved by the brand in advance.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

In our clients' words
01 / 02
Verified review, Trustpilot
A team that understands the business stakes, not just video. The setup brought us more visibility and more sign-ups.
Valentin Blanco CEO, Virage Prépa
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Client, Automotive
Content that meets our brand standards, delivered at the pace of the platforms. The France launch exceeded our targets.
Nicholas K. Sales Director, BYD
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