Video agency in Montreux: creative ads, UGC and TikTok by the lake
On the Montreux quays, the Freddie Mercury statue looks out over the lake and visitors take out their phones before they have even put down their suitcases.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Montreux
On the Montreux quays, the Freddie Mercury statue looks out over the lake and visitors take out their phones before they have even put down their suitcases. On 31 December 2025, Statistique Vaud recorded 27,166 residents there, yet the town's real audience is made up of festival-goers, conference delegates and hotel guests from far away. Our Paris studio travels down to the Vaud Riviera to film social ads, creator content and Reels for these brands, targeting this passing public as much as the people of Montreux.
See our work27,166 residents of Montreux, and an audience that speaks several languages
The Riviera-Pays-d'Enhaut district, of which Montreux is the largest municipality with its 27,166 residents, totals 90,086 inhabitants at the end of 2025 according to Statistique Vaud. On the scale of a Meta campaign, that is a modest catchment area, and that is precisely why a Montreux brand cannot target only its neighbours. It speaks to three circles: Riviera residents, Swiss people who come for an evening or a weekend, and foreign customers who discover the town on their phone before booking. A local recognises the covered market or an alley in the upper town and expects a familiar tone. The German-speaking visitor wants subtitles in their own language. The American or Asian tourist is looking for an image they can recreate themselves. So we film a single scene in several versions: opening line spoken in French, German or English, adapted subtitles, a shorter cut for TikTok.
Riviera palace hotels and conferences at the 2M2C
On the Vaud Riviera, high-end hospitality weighs more heavily than anywhere else in the canton: according to Statistique Vaud, 65% of beds in this region are in upper-category hotels, and five of the ten five-star hotels in Vaud are located there. These establishments recruit all year round, often from outside Switzerland, and a recruitment film shot behind the scenes (the kitchen brigade before service, the housekeeper preparing a suite, the concierge at the desk) attracts more applications than a written job ad. The second pillar is conferences. The 2M2C, the music and convention centre on the quays, has emerged from 30 months of works, and the Commune announced its reopening to the public in July 2026 for the 60th edition of the Montreux Jazz Festival. For an event organiser or a technical provider, it is a brand-new setting for B2B formats: a room being set up, an interview with a speaker, a foyer opening onto the lake.
796,510 overnight stays and 422,000 visitors at Chillon
The Montreux-Riviera tourist region recorded 796,510 hotel overnight stays last year (2025), up 7.2% on 2024, the strongest increase in the canton according to Statistique Vaud. In the neighbouring municipality of Veytaux, Chillon Castle received 422,000 visitors the same year, 77% of them from abroad according to its foundation. For a restaurant on the quays, a chocolate shop or a store on avenue des Alpes, these visitors often choose their address while scrolling their screen. A short sequence that opens on the terrace as the sun goes down, then the window display, then the signature dish served facing Lake Geneva, is shared and saved. UGC works well here: viewers can redo the visit they have just watched. In winter, Riviera Noël welcomed 652,000 visitors in 2025 across its sites in Montreux, Vevey and Villeneuve, with more than 200 chalets. For an exhibiting craftsperson, a TikTok series filmed at the stall before opening prepares the ground for December sales.
From the July festival to the Rochers-de-Naye
In Montreux, the calendar matters more than the weather. In July, the Montreux Jazz Festival takes over the quays: its 2025 edition claimed more than 250,000 visitors and 700 concerts and activities, including free open-air stages. A brand that wants that energy shoots during the festival with a light crew; one that prefers clear quays comes in June or September. During the 35 days of Riviera Noël, the lakeside is covered in chalets, and at the summit of the Rochers-de-Naye, served by a cog railway, the Father Christmas House received 25,000 visitors in 2025. The rest of the year, each setting serves a specific format: the flower-lined promenade towards Clarens and Territet for fashion UGC, the Freddie Mercury statue and the Queen studio at the casino for music content, the heights of Glion and Caux for a wide shot over Lake Geneva and the Alps.
On location in Montreux: logistics and running order
The starting point remains our Paris address, 40 rue du Colisée. We head to Lausanne on the TGV Lyria, then take a regional train along the shore of Lake Geneva to Montreux; from the station, the quays are close by. Cameras and lights fit into a few suitcases, so we do not need a van. On the preparation side, the script is settled remotely with the brand, the Commune is consulted on what it allows on public land, and a French-speaking Swiss casting is launched when the project relies on creators. On the day, the quays are filmed first thing, before the strollers; the client's venue takes over for testimonials and the product; the heights of Glion close the day as the light drops. Back in Paris, the edit turns each film into several openings so that paid distribution reveals the one that hooks. More than 350 brands have already worked this way with the team put together by Tony Lo.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
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Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
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Scripts, shooting and editing to each platform's codes.
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