Vertical video agency: short-form videos that sell
Esekai is a vertical video agency founded in Paris in 2022 by Tony Lo, based at 40 rue du Colisée, in the 8th arrondissement. It writes, shoots and edits 9:16 short-form videos for TikTok, Instagram Reels and YouTube Shorts: organic content, creative ads, UGC videos and AI-generated videos. More than 350 brands have entrusted it with their videos, shot in its Paris studio or on their own premises, all over France.
Content built to capture, engage and convert
The brands we help grow
Measurable results, not promises
Every piece of content serves a business goal, and is measured against it.
Behind the scenes on our shoots, Paris & across France
Four steps to bring your project to life
A process proven with 350+ brands, from strategy to delivery.
A video agency for every sector
Your market's codes, your audience's formats.
Creative ads, UGC and organic video built to drive sales
Whatever your sector, hospitality, retail, beauty, fashion or corporate, we build the format that fits your goals and your audience.
Native expertise on every platform
Every network has its codes, formats and algorithm. We produce natively for each.
TikTok agency
TikTok strategy, production and account management: trend-driven organic video, creative ads for TikTok Ads and UGC series with creators. The platform's native codes, applied to maximise views and conversion.
Learn more →︎Instagram Reels agency
Reels built for Instagram's aesthetic: careful art direction, native 9:16 formats and feed variants. Ideal for beauty, fashion, lifestyle and luxury brands that want a premium image and results.
Learn more →︎YouTube Shorts
The most underrated discovery channel. Shorts optimised for YouTube search build your brand over time and keep feeding your channel.
Learn more →︎They recommend us, and they say it better than we could
“I was struggling to get my company's marketing off the ground. I went to Esekai and everything took off! Exceptional vertical videos and advice that changed things. Go for it without a second thought.”
Myron Trustpilot, Dec. 2025“Once again everything went at lightning speed! I send everything on Tuesday, it's shot by Thursday and the final version arrives on Monday. No stress, just fun. And the subtitles are brilliantly clear.”
Noukonrizon Studio Google review, 5.0“I was struggling to get my company's marketing off the ground. I went to Esekai and everything took off! Exceptional vertical videos and advice that changed things. Go for it without a second thought.”
Myron Trustpilot, Dec. 2025“Once again everything went at lightning speed! I send everything on Tuesday, it's shot by Thursday and the final version arrives on Monday. No stress, just fun. And the subtitles are brilliantly clear.”
Noukonrizon Studio Google review, 5.0Vertical video: the key points
Updated
Why does vertical video dominate?
Because people watch on their phones first. In France, mobile accounts for 80% of time spent online according to Médiamétrie, and TikTok has 27.8 million monthly users according to its newsroom. Meta said in April 2024 that Reels accounted for half of the time spent on Instagram, and in June 2025 YouTube announced more than 200 billion Shorts views a day on average.
How long should a vertical video be?
YouTube Shorts has accepted videos of up to three minutes since October 2024, and Instagram Reels has too since January 2025. The videos that work are often much shorter, though: our video format comparison settles on 15 to 34 seconds on TikTok, 10 to 30 seconds on Reels and 20 to 40 seconds on Shorts. It all comes down to the first few seconds.
- Médiamétrie, L'Année Internet 2025 (in French), February 2026
- TikTok Newsroom, 27.8 million users in France, September 2025
- Meta, Q1 2024 earnings call transcript (PDF)
- YouTube Official Blog, Neal Mohan at Cannes Lions, June 2025
- YouTube Help, Shorts up to 3 minutes
- Social Samosa, 3-minute Instagram Reels, January 2025
Straight answers, no detours
Another question? Write to us, reply within 24 hours.
Write to usEsekai, the vertical video production agency that drives sales
Esekai is a vertical video production studio based in Paris. We help brands in restaurants, retail, beauty, fashion, automotive and corporate create short-form content that performs: creative ads, UGC videos and organic content for TikTok, Instagram Reels and YouTube Shorts. Our in-house team of strategists, videographers and editors masters the entire production chain, from script to delivery, with content adapted to each platform's native formats.
Based in the heart of Paris's 8th arrondissement, we shoot in our studio or on your premises, anywhere in France: Paris, Lyon, Marseille, Bordeaux, Lille, Toulouse, Nantes and beyond. More than 350 brands trust us, with over €50M in revenue generated and 500M cumulative views. Explore our case studies or book a free strategy call (30 minutes).
Video agency in Paris, filming across France
Our production studio is based in Paris's 8th arrondissement, and our film crews travel all over France, with equipment, videographers and creative direction included. Wherever your brand is, you get the same high standards and the same turnaround times.
Choose your slot now
30 minutes with our team. You leave with a content plan, even if we don't end up working together.
A vertical video agency creates videos in 9:16, the format of a phone held upright, for TikTok, Instagram Reels and YouTube Shorts. Esekai, a Paris-based video agency, writes, shoots and edits these short-form videos for brands: organic content, creative ads, UGC videos and AI-generated videos.
What is vertical video, and why does it dominate?
A vertical video is watched full screen, phone in hand, in the middle of a scrolling feed. It lasts from a few seconds to a few minutes, is often watched with the sound off and is won or lost in its first few seconds: if it doesn't stop the thumb, it doesn't exist.
It dominates because that's where attention is. In France, mobile accounts for 80% of time spent online according to Médiamétrie. TikTok has 27.8 million monthly users there, Reels accounted for half of the time spent on Instagram in April 2024 according to Meta, and YouTube counts more than 200 billion Shorts views a day. For a brand, a cropped horizontal video is no longer enough: a vertical video is written for the format.
Short-form video agency, short video agency, 9:16 video agency: the same job
Vertical video agency, short-form video agency, short video agency, 9:16 video agency or vertical video production: these names all describe the same work, creating videos in the phone's format for the TikTok, Instagram and YouTube feeds, both organic and paid. In English, the terms used are vertical video agency or short-form video agency.
What Esekai does as a vertical video production agency
Four families of videos, made by the same in-house team and often shot on the same day:
- Organic TikTok, Reels and Shorts content: series of videos that keep your accounts alive week after week, with a version for each platform. It's the core of our short-form video agency;
- Creative ads: vertical ads for TikTok Ads and Meta Ads, delivered with two distinct hooks, testable as two separate ads. See our creative ads;
- UGC videos: creators who present your product the way your customers would talk about it, chosen with you. See our UGC agency;
- AI-generated videos: short-form videos, AI UGC with avatars and ads rolled out in many variants, scripted and checked by the team. See our AI video agency.
Our vertical video production method
- The 30-minute call: your goals, your accounts, your platforms and what you already publish.
- Strategy and scripts: a Creative Strategist analyses your brand, your audiences and your competitors, then proposes concepts and scripts with several hooks to test.
- Casting and shoot: profiles are approved with you from a pool of more than 300, then the team shoots in the studio in Paris or at your premises, on iPhone or 4K camera depending on the look you want.
- Editing and variations: pacing, subtitles and sound, a version for each platform, several lengths depending on the goal.
- Tracking: the views, completion and engagement of every video, to improve the next ones.
Allow 15 to 20 working days on average between signing and the first videos. Each video includes two rounds of revisions, and a single project manager looks after you from brief to delivery.
Who is it for? Vertical videos for every type of business
For any business whose customers spend time on their phones: e-commerce, beauty, fashion, luxury, automotive, education, apps, software, B2B services, restaurants and institutions. Formats change from sector to sector, but the logic stays the same: grab attention fast, hold it to the end, give people a reason to act.
For Marionnaud, we built the brand's TikTok account from A to Z, taking it from zero to 10,000 followers. For BYD, our creative ads cut the cost per click by 2.6x on TikTok Ads and Meta Ads. For PST&B, six creative ads brought in more than 2,000 new sign-ups. For Royal Kingdom, Dream Games' mobile game, we shot ten UGC concepts in Paris, rolled out into a hundred files.
How do you choose a vertical video agency?
Six criteria to check before signing, whatever the agency:
- Volume: an account or a campaign thrives on consistency. Ask how many videos come out each month and how they are produced, in batches or one at a time.
- Testing: in advertising, a single video is not enough. Ask how many concepts and hooks are tested, and how the results shape the next videos.
- Hooks: the first few seconds decide everything. A good agency writes several openings per video and can explain why each one might work.
- Rights: who can use the videos, for how long, on which channels, and whether paid advertising is included. For creators and voices, everything must be in writing before the shoot.
- Turnaround: how many days between signing and the first videos, how many rounds of revisions, and who your day-to-day contact is.
- Proof: case studies with measured figures, such as cost per click, cost per lead or followers gained, not just views.
At Esekai: series shot on the same day, two distinct hooks per creative ad, rights set out in the quote, 15 to 20 working days before the first videos, two rounds of revisions per video, a single project manager and case studies made public.
How much does a vertical video agency cost?
At Esekai, prices start at €5,000 excl. VAT for 10 videos, i.e. €500 excl. VAT per video (prices as of November 2026).
The budget depends on the number of videos per month, hook variants, creators, usage rights, the share of filming versus AI, and languages. A series shot on the same day costs far less per video than a one-off video. We draw up a quote after a 30-minute call. For market ranges, see how much a short-form, UGC or creative ads video costs.
A vertical video agency in Paris, shooting all over France
Our studio is at 40 rue du Colisée, in the 8th. For a Paris-based brand, the team comes to you, and our video agency in Paris hosts the shoots that need a controlled set. For everyone else, we travel all over France, Belgium, Switzerland and Luxembourg, with the same equipment and the same creative direction.