Top 1% of agencies in France
TikTok Ads agency: tested creatives that lower your acquisition cost
On TikTok Ads, the creative drives most of the result. We write and shoot ads that look like TikTok content, deliver several hooks per concept and quickly cut what isn't working.
Ads that don't look like ads
Paid campaigns: published results
What we measure, campaign after campaign
Cost per click, cost per lead, click-through rate: every creative has a number to beat.
Creative shoots: in studio, on location, at our clients' premises
Our TikTok Ads testing cycle
Produce, measure, keep what works, repeat.
The ad formats we test
The right format depends on what your product needs to prove.
Around your TikTok campaigns
A winning creative gets reused: organic, Meta, product pages.
TikTok Ads never works alone
The best campaigns rely on a living account and creatives reused elsewhere.
Organic TikTok
Test angles for free before funding them, and give people who click on your profile a credible shop window.
TikTok agency →︎Meta Ads
Winning TikTok creatives are adapted for Instagram and Facebook. BYD and Omi Day ran on both ad platforms.
Meta Ads agency →︎YouTube Shorts
A third inventory for the same videos, with an audience that's actively searching.
YouTube Shorts →︎
4,9 / 5
What our acquisition clients say
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“Once again everything went at lightning speed! I send everything on Tuesday, it's shot by Thursday and the final version arrives on Monday. No stress, just fun. And the subtitles are brilliantly clear.”
Noukonrizon Studio Google review, 5.0
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“I was struggling to get my company's marketing off the ground. I went to Esekai and everything took off! Exceptional vertical videos and advice that changed things. Go for it without a second thought.”
Myron Trustpilot, Dec. 2025
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“The editing of our video was meticulous, and they truly captured the spirit of our brand from the very first script. Our videos are a hit.”
Torfin Google review, 5.0TikTok Ads: quick answers
Updated
What format should a TikTok ad use?
Vertical 9:16, as recommended by TikTok in its ad specifications. On length, TikTok's creative guide recommends 21 to 34 seconds for an In-Feed ad, but its checklist also cites 9 to 15 seconds. So we deliver every concept in several lengths with at least two hooks, and let the campaign pick the winner.
Why keep the sound on and shoot with creators?
A Kantar study for TikTok found that 88% of users consider sound essential to their experience: a silent ad, or one over neutral background music, gets skipped. Ads shot with a creator achieved 83% higher engagement in TikTok's European measurement. Our results point the same way: Omi Day cut its cost per lead by a factor of 3.2.
How much should you invest in TikTok Ads?
There's no universal threshold. Media budget depends on your target acquisition cost and the volume of testing needed to find winning creatives. We discuss it on the scoping call, based on your current figures.
Questions about TikTok Ads
A question about your ad account? Write to us, reply within 24h.
Write to usEsekai, TikTok Ads agency in Paris
Esekai designs and produces creatives for TikTok Ads from its studio at 40 rue du Colisée, Paris 8th. Our work focuses on what carries the most weight in a campaign: the angle, the hook and the volume of variants tested. See our page creative ads for our production method.
The published results are about costs: BYD cut its cost per click by a factor of 2.6, Omi Day its cost per lead by a factor of 3.2. The same creatives often run on Meta Ads, and an organic TikTok account serves as a testing ground.
Creative shoots across France
Studio in Paris, shoots at your premises or on location depending on the concept. UGC creatives can be shot by creators anywhere in France.
Let's review your campaigns
30 minutes to look at your current creatives, your costs and the angles still left to test.
A TikTok Ads agency designs, launches and optimises your advertising campaigns on TikTok: native creatives, account structure, targeting and data-driven iterations to lower your acquisition cost. Esekai produces the creatives in-house in Paris and manages performance.
What a TikTok Ads agency does
A TikTok Ads agency doesn't just manage an ad account. It defines a creative strategy, produces native creatives with tested hooks, structures campaigns, handles targeting, runs A/B tests, scales what works and delivers clear reporting. At Esekai, creative and media sit under one roof, from script to optimisation.
Why the creative drives performance
On TikTok Ads, the algorithm optimises delivery very quickly. What really sets results apart is the volume and quality of the creatives. An ad that looks like an ad gets ignored: you need videos that blend into the feed. That's where an agency that produces AND manages the media makes the difference, rather than a standalone media buyer.
Organic and Ads: the winning combination
The best performance comes from combining organic TikTok, which builds the brand and tests angles for free, with Ads, which scale what works. The same logic can also be applied to Meta Ads to reach other audiences.
How we work
Audit of your ad account and existing creatives, a plan of creatives to test, campaign launch, weekly iteration on angles and audiences, regular reporting. We focus effort where acquisition cost comes down.
How much does a TikTok Ads agency cost?
Our fee covers campaign management and creative production, on top of the media budget you invest on the platform. The amount depends on the volume of creatives and the scale of the campaigns. Book a 30-minute call for a costed plan.