Retail Content: drive-to-store videos that boost your sales
Turn every view into a purchase. We create dynamic video content that showcases your collections, brings your stores to life and boosts your e-commerce performance. Give your products the visibility they deserve on social media.
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Retail in the digital age
Retail now plays out on screen as much as on the shelf. Before walking into a store or checking out a basket, many customers have seen the product on video: worn, used, compared. On TikTok and Instagram, an effective product video answers the questions people ask in front of a shelf: what does it really look like, how do you use it, why this one rather than another. We work with retail chains, beauty brands, food brands sold in supermarkets and DNVBs. Product videos, tutorials, TikTok account launches, content for Meta Ads and TikTok Ads advertising: we film in stores, on the shop floor or in the studio, and every video is designed around one action, a store visit or a click to the product page.
A photo shows neither a texture, nor a gesture, nor a preparation. Vertical video does. For Bao Club, a new Chinese dumpling brand launched in 2025, short educational videos were linked to 30% additional in-store purchases. For Marionnaud, opening a TikTok account designed from A to Z allowed the retailer to reach a generation that discovers its beauty products on the platform. In retail, video creates the link between the scroll and the checkout.
How we work with you
Choosing products and angles
We start from your best-sellers, your launches and your customers' questions. For each product, we define the angle that makes it desirable: the demonstration, the comparison, the before and after or the routine.
Filming in store or in the studio
Our crews film in your stores, in real usage situations or in our studio in Paris. Formats are short, punchy and designed for mobile from the scripting stage.
Versions for advertising and the website
Each video is adapted for TikTok Ads, Meta Ads, your organic accounts and your product pages. We track results to evolve the formats that generate sales.
The video formats that work in your industry
The product demonstration
The product in use, in a real situation, in under thirty seconds. This is the format that most directly addresses hesitation before purchase.
The tutorial or recipe
Showing how simple it is. For Bao Club, the preparation videos made a product that was new to many French consumers easy to approach.
Account launch and editorial line
For a retailer arriving on TikTok, setting a style and a pace from the very first videos. That is the work we did for Marionnaud, whose account went from 0 to 10,000 followers.
The sensory video
Close-ups, crafted sound, slow pace: for a product whose benefit is felt more than explained. We used it for Nami Kin Ko's stress-relief objects.
What we have produced for brands like yours
Content built to capture, engage and convert
Other industries we work with
Frequently asked questions about our video production studio
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30 minutes with our team. You leave with a content plan, even if we don't end up working together.