Les Sales Voleurs
Les Sales Voleurs, a TikTok account built from scratch
The challenge: what Les Sales Voleurs set out to achieve
Les Sales Voleurs started from zero on TikTok: no videos, no audience, a strong brand universe but invisible online.
In their neighbourhood, competition plays out through foot traffic and word of mouth, which is too slow to establish a business.
The goal was to build a complete presence, not just post a few videos.
This case resembles that of many independent businesses: real expertise and loyal customers, but no video presence to reach people passing two streets away without knowing it exists.
A new TikTok account has neither followers nor history for the algorithm to rely on. The first videos are shown to few people, and their ability to hold those first viewers decides what happens next.
The team did not have time to film, edit and publish themselves with the consistency a launch requires. They needed a partner to take on the whole thing, from idea to publication.
What we put in place
End-to-end editorial management: content pillars, recurring angles, publishing calendar.
Regular on-site shoots, at the shopfront and in store, with the team in front of the camera.
Short, locally rooted formats designed to be recognisable from one video to the next.
Continuous publishing and adjustments based on what the audience responds to.
All content is shot on site, at the shopfront and in store, in vertical 9:16, rather than in a studio. The real setting is part of the brand's identity and makes the videos recognisable from one post to the next.
The hooks are crafted for the first two seconds: a line spoken to camera, a gesture, a reaction. The videos are subtitled so they can be understood without sound.
The publishing calendar is managed by our teams. This is often where new accounts fail: a few enthusiastic videos, then several weeks of silence that send the algorithm back to square one.
The videos we produced
Click to turn on the soundWhat it delivered
An active account built entirely by our teams.
A recognisable video identity the brand can reuse on its own.
A local audience that translates into store visits.
Two videos from the account can be viewed on this page, as examples of the editorial line.
We have no publishable audience figures for this collaboration: the results described here relate to what was built, an active account, a recognisable format and a method the team can take over.
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