Food Content: videos that make people hungry
The food industry is one of the most competitive on social media. To stand out on Instagram and TikTok, brands need video content that grabs attention instantly, sparks emotion and becomes memorable. We help food brands create viral, engaging, native videos designed for how people really use social platforms. Our approach is built on social culture, an understanding of food trends and content that people want to watch, share and comment on.
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Food video content on social media: what are we talking about?
More and more, people choose a restaurant on TikTok and Instagram: they see a dish, an atmosphere, a queue, and save the address for the weekend. Food video that works does not look like an ad. It shows the texture of the dish, the gesture in the kitchen, the full dining room and the reaction of the person tasting, with a fast pace and a simple idea. This is our core sector: we have filmed for dozens of restaurants, from neighbourhood canteens to multi-site concepts, and for food brands sold in stores. We handle the strategy, on-site filming, editing and often posting. Success is measured in covers, footfall during off-peak hours and in-store purchases, not just views.
Food is one of the most watched topics on social media, and competition for attention is fierce. A restaurant that regularly posts videos designed for TikTok and Reels can become known very quickly, even starting from zero. Jōyō, the Asian pub from Groupe Bertrand, had no online presence at launch; its videos passed 5 million views. At Shinko, lunchtime revenue grew by 35%. For Bao Club, a dumpling brand sold in supermarkets, 30% additional in-store purchases were linked to the video content.
How we work with you
Understanding the menu and the neighbourhood
We identify the dishes that look appetising on camera, the high points of service and the time slots that need filling. A video for weekday lunches is not built like a video for Saturday night.
On-site filming during service
Our crews film in the kitchen and the dining room, with the restaurant team on camera whenever possible. The real setting, gestures and atmosphere are worth more than any staging.
Posting, testing and adjusting
We track what each video delivers (views, followers, bookings, footfall) and adjust the angles week by week. Formats that work get more variations, the others are dropped.
The video formats that work in your industry
The signature dish in close-up
Stretching cheese, broth being poured, the dish being cut. A few seconds of texture are enough to make people hungry. It is the basic format of almost all our restaurant series.
The creator trying the place
A food or lifestyle creator discovers the venue and reacts. For Chikin Bang, we adapted this format location by location, with a shared structure and local variations.
Immersion in the atmosphere
Music, a full room, cocktails, service: we make people feel the experience rather than listing the menu. This is the format that drove the launch of Jōyō on TikTok and Instagram.
Product tutorials for food brands
For a brand sold in stores, showing how simple it is to prepare at home. Bao Club's how-to videos introduced a new product and encouraged people to buy it on the shelf.
What we have produced for brands like yours
Content built to capture, engage and convert
Other industries we work with
Frequently asked questions about our video production studio
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30 minutes with our team. You leave with a content plan, even if we don't end up working together.