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Virage prépa

Virage Prépa: cost per lead divided by 4

Cost per lead divided by 4 Key result
100% satisfied with the support
Acquisition more stable & profitable
01, The challenge

The challenge: what Virage Prépa set out to achieve

Virage Prépa is a competitive exam preparation school founded by Valentin Blanco, helping high-potential students succeed academically.

Virage Prépa's offer is built on a strong promise, serious support and concrete results.

But in a highly competitive market, having a good offer is no longer enough.

The main challenge was acquisition.

Ad campaigns were already running, but their performance limited Virage Prépa's ability to grow with confidence.

Valentin therefore asked us to structure an ad content strategy that could generate more qualified leads at a controlled cost, while strengthening the brand's credibility.

In exam preparation, the decision is often made by two people: the student looking for a method, and the parent who wants reassurance that the school is serious. An ad that speaks to only one of them loses the other along the way.

02, The approach

What we put in place

We designed a tailor-made video ad strategy built to meet the expectations of students and parents alike.

Clear, educational and reassuring formats that explain the offer without friction

Videos fronted by the founder, to build trust and authority

Structured messages that grab attention quickly and lead viewers to get in touch

The goal was not visibility for its own sake, but content designed to convert, while staying true to Virage Prépa's serious and demanding DNA.

The videos were shot in vertical 9:16 to run as ads on social media. The founder speaks to camera, with burned-in subtitles so the message lands even with the sound off.

Each video opens with a two-second hook that names a real worry of candidates or parents, then answers it with concrete details about the support, before inviting viewers to get in touch.

03, The videos

The videos we produced

Click to turn on the sound
A word from the client Verified review, Trustpilot, translated from French
A team that understands the business stakes, not just video. The setup brought us more visibility and more sign-ups.
Valentin Blanco CEO, Virage Prépa
04, The results

What it delivered

The results were fast and concrete.

Cost per lead was divided by four, allowing Virage Prépa to significantly increase its lead volume without increasing its ad budget.

Acquisition became more stable, more predictable and, above all, more profitable.

Virage Prépa was able to focus on what it does best: supporting students and helping them succeed.

Dividing cost per lead by four means that, for the same ad budget, Virage Prépa received roughly four times more enquiries than before its videos were reworked. It is the only campaign figure we publish for this collaboration.

Five of the videos produced can be viewed on this page, along with Valentin Blanco's video testimonial.

Cost per lead divided by 4 Key result
100% satisfied with the support
Acquisition more stable & profitable

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A studio that creates 9:16 content, the native format of TikTok, Instagram Reels and YouTube Shorts. These videos are designed for mobile viewing and platform algorithms. Esekai produces them in our Paris studio or on location at clients' sites across France.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

A UGC studio in Paris gives you access to a network of creators, fast shoots and creative direction that knows the codes of social media. Esekai handles casting, scripts and production of your UGC videos from start to finish, with authentic content that converts better than traditional advertising.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

Yes. Our crews travel throughout France, Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes and every region.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

Cost depends on the number of videos and the level of management you want. Get in touch for a tailored quote, strong value and measurable return.

Don't take our word for it: our clients see significant lifts in visibility and engagement. We analyse every piece of content, test approaches and optimise continuously.

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