Creative ads agency
for TikTok and Meta Ads
We design video ads built for Meta, Google, TikTok and YouTube that maximise attention and conversions and lower your cost per acquisition (CPA), using the best-performing visuals, formats and messages.
Ad creative built for performance
Creative ads are ads optimised for performance on digital platforms such as Meta, TikTok, Google and YouTube. Unlike traditional advertising, they are not limited to a single visual or message: they are part of a results-driven ad creative strategy.
Every creative ad combines striking design, persuasive ad copy and formats tailored to how people actually use each platform.
The goal is to grab attention in the first few seconds, deliver a clear message and trigger a measurable action, whether that is a click, a conversion or an enquiry.
Why these creative ads deliver better results
Ad platforms are saturated with content. People see dozens of ads every day, which makes generic ads less and less effective. In this context, creative built for each platform becomes a key performance lever. By working on creative angles, ad messaging and visual formats, creative ads improve how well the message is understood, boost audience engagement and lift the overall performance of your ad campaigns.
Get resultsContent built to capture, engage and convert
Our approach to ad creative
We take a structured, data-driven approach to producing creative ads that perform and scale. Every campaign is designed to be tested, optimised and improved continuously.
Strategy & audience analysis
We analyse your market, your business goals and your audiences' behaviour to identify the strongest creative angles and ad messages to use.
Visual creation & ad copywriting
We produce visuals, videos and ad copy designed to grab attention and convert. Every creative is built to blend naturally into each platform's ad feed.
Testing, iteration & continuous optimisation
We test different creative variants (formats, messages, visuals) to find the ones that perform best, then scale the winning campaigns.
Creative ads: quick answers
Updated
Why does an ad that looks like a TikTok work better than a traditional commercial?
Because viewers don't experience it as an interruption. TikTok measured, across five European countries including France, that ads made for the platform and shot with a creator achieved 83% higher engagement. Sound matters too: 88% of TikTok users say sound is essential to their experience, according to a Kantar study for TikTok. A good creative ad is heard as much as it is watched.
How long should a creative ad be?
TikTok's creative guide recommends 21 to 34 seconds for an In-Feed ad, while the checklist in the same document mentions 9 to 15 seconds. In practice, we cut every concept in several lengths, often 7, 15 and 30 seconds, and let the campaign data decide. That is how we cut the cost per click by 2.6x for BYD.
How much does a creative ad cost?
The cost depends on the number of concepts, the number of hook variants per concept, the shoot (studio, outdoors, creators) and how often the creative is refreshed. A long-running campaign needs new creative regularly, otherwise the audience gets tired of it. We work on a quote basis, with a six-month commitment so there is time to test.
Frequently asked questions about our video production studio
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30 minutes with our team. You leave with a content plan, even if we don't end up working together.