Starboost
Starboost, making SEO filmable
The challenge: what Starboost set out to achieve
Starboost guarantees its results by contract across the three Google levers: local SEO, organic search and Google Ads.
It is a rare promise in a market where almost nobody commits. But it is also as abstract as it gets: nobody films a good ranking.
The agency found us through one of its restaurant clients, who appeared in our videos before appearing in local search results, and who made the connection between the two.
So the brief was clear: give a face to a service the client never sees at work.
Almost every SEO agency sells with the same materials: a rankings table, a traffic curve, a monthly report. They are useful proof for a client who is already convinced, much less so for a business owner discovering the offer on their phone.
What we put in place
We approached the problem from the end customer's side, not the agency's.
Each video opens on a reflex everyone knows: the search on a phone, the top three results, the choice made in a few seconds.
Then it switches to proof on the business side: the listing that climbs, the calls coming in, the guarantee written into the contract.
Six vertical videos produced, adapted for direct prospecting and for paid social.
Everything was shot in vertical 9:16, with the phone at the centre of the frame. Viewers see the search as they would do it themselves, which makes what follows much more concrete.
The hooks in the first two seconds ask a question every business owner has asked themselves, such as “why does he show up before me?”, then the video answers by showing how it works, without technical jargon.
The videos are subtitled and adapted for two uses: social media advertising on one side, direct prospecting on the other, sent with a message or shown in meetings.
The videos we produced
Click to turn on the soundWhat it delivered
A brand message finally brought to life, usable in meetings and in ads alike.
Six reusable creative ads, including one designed for the homepage.
A reusable angle for every future campaign: show the customer's search before showing the service.
All six videos produced can be viewed on this page. They cover the agency's three levers, local SEO, organic search and Google Ads, with a shared angle that lets them run together or separately.
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