FAQ
Everything you need to know before launching your vertical videos with Esekai.Answers to the most frequently asked questions about vertical video production, creative ads and social media. Another question? Email us at contact@esekai.fr, or explore our expertise: TikTok agency, TikTok Ads, Meta Ads and UGC.
What is a vertical video production studio?
A studio that creates 9:16 content, native to TikTok, Instagram Reels and YouTube Shorts, designed for mobile viewing and for the algorithms. Esekai produces these videos in its Paris studio or on site at clients' premises anywhere in France.
What is UGC and why does it convert better?
UGC (User Generated Content) is content with an authentic feel, shot by creators rather than by a brand. It inspires more trust than a traditional ad, which often makes it more effective for acquisition.
What's the difference between creative ads, UGC and organic video?
Creative ads are ads structured for paid media (TikTok Ads, Meta Ads). UGC videos recreate authentic creator content to reassure and convert. Organic content builds your social presence over the long term. The three formats complement each other.
Which platforms does Esekai produce for?
TikTok, Instagram Reels and YouTube Shorts first and foremost, plus Meta Ads and TikTok Ads for advertising, and RED (Xiaohongshu) for the Chinese market. Every video is produced natively for the codes of its platform.
How many videos should you post per month?
It depends on your goals, but a credible presence often starts at around 12 to 20 videos per month per platform. Consistency sustained over time matters more than a one-off burst of volume.
What is the minimum media budget for TikTok Ads or Meta Ads campaigns?
To get past the testing phase and let the algorithm learn, a media budget of around €1,500 to €3,000 per month is a common starting point. This budget is separate from creative production.
How do you bring the cost per acquisition down?
By testing several angles and hooks, cutting what does not work quickly and rolling out variations of the winning creatives. A strong creative has more impact on cost per acquisition than fine-tuning the targeting.
Do you produce the videos and also manage the ad campaigns?
Yes, both. We make the creatives and can run the media (campaign structure, targeting, A/B testing, retargeting, scaling). Bringing creative and media together speeds up testing and improves results.
Do you handle publishing and community management?
Yes. Beyond production, we can take care of the editorial line, the calendar, publishing at the right times and replies to comments and messages. You approve, we execute.
Do YouTube Shorts help my main YouTube channel?
Yes. A Short is a way in: a viewer who discovers it can subscribe and move on to your long-form videos. Shorts keep feeding the channel and keep the algorithm engaged.
Can my TikTok videos be reused as Reels or Shorts?
Partly, but not by simply copying and pasting. Each platform has its own codes: we re-edit the videos with the right hook, pacing and title rather than duplicating them as they are.
Do you work across all of France?
Yes. Our studio is in Paris and our film crews travel all over France: Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes and every region.
Which sectors do you work with?
Food and hospitality, retail and e-commerce, beauty and fashion, luxury and jewellery, automotive, corporate and institutions. We adapt the formats to the codes of each market and each audience.
How long does it take to receive my videos?
Turnaround depends on the volume and type of production, but our process is fast: many clients receive their first videos within a few days of the shoot. The schedule is set when the project is scoped.
Who owns the videos produced?
The videos delivered belong to you and can be used on your accounts and in your campaigns, under the terms set out in the quote. You are free to run them organically or as ads.
How do you measure results?
Every piece of content is designed for a business objective, then measured: views, retention, engagement, clicks and conversions, depending on the case. We analyse, test different approaches and optimise continuously.
What's the minimum commitment to work with Esekai?
We work on a minimum six-month commitment. A video content strategy delivers its best results over time: the first months are used to test, refine and optimise.
What does it cost?
The cost depends on the number of videos and the level of management you want (production only, or production plus media and community management). Get in touch for a tailored quote, with a measurable return on investment.
How can I be sure it works?
We do not ask you to take our word for it: our clients see a significant rise in their visibility and engagement. We analyse every piece of content and optimise continuously, with the figures to prove it.
How do I start a project with Esekai?
Book a 30-minute call with our team. We analyse your current presence, identify the opportunities and define a tailored content plan, even if we do not end up working together.