Institution Content: video production that lends credibility to your expertise
Turn your campus into a must-see destination. We create immersive video content that captures the energy of your student life, the excellence of your teaching and the success of your alumni. Make the next generation want to join your institution.
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Education in the digital age
Choosing a school, a prep course or a training programme is a decision students now largely research on their phones. They want to see the atmosphere, hear from people like them and understand the offer without reading a brochure. Parents, meanwhile, look for seriousness and proof. A successful video for a school has to speak to both at once. We work with schools, training providers and prep courses on vertical videos designed for TikTok, Instagram and Meta Ads advertising. Student testimonials, founder or director on camera, clear programme explanations, campus life: each format answers a specific question a prospective student is asking, and each video ends with one simple action, such as requesting the brochure, booking a call or signing up for an open day.
The education market is highly competitive, and many institutions spend on advertising without their cost per prospect following suit. That was the case for Virage Prépa, a competitive exam prep provider: campaigns were running, but their returns were holding back growth. With ad videos fronted by the founder, educational and reassuring for students and parents alike, the cost per lead was divided by 4, without increasing the ad budget. Well-built vertical video makes acquisition more stable and more predictable.
How we work with you
Understanding prospective students' questions
We start from the questions that come up in interviews and at education fairs: career prospects, pace, support, cost of student life. Each one becomes a video angle, with a clear and verifiable answer.
On-site filming and natural interviews
Our crews film on your campus or at your premises: classes, student societies, conversations between students, interviews with the director or teaching staff. We direct the takes to keep a natural tone, far from the official speech.
Social editing and call to action
Fast pace, burned-in subtitles and a single action asked at the end of each video: brochure, appointment, open day or application. The videos are adapted for advertising and for your own accounts.
The video formats that work in your industry
The founder or director on camera
They explain the institution's promise and answer objections. For Virage Prépa, these videos fronted by Valentin Blanco built trust with students and parents.
The student testimonial
A student talks about their journey, their daily life and what made them choose the school. This format speaks to 15-25 year olds in their own language, and it often carries more weight than an institutional message.
The educational video
How a prep course works, the stages of a competitive exam, what a typical week looks like: short, structured explanations that remove hesitations before someone gets in touch.
The open day on video
A short series filmed before the event to make people want to come, then during it for those who could not attend. It feeds the school's accounts and follow-up campaigns.
What we have produced for brands like yours
Content built to capture, engage and convert
Other industries we work with
Frequently asked questions about our video production studio
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30 minutes with our team. You leave with a content plan, even if we don't end up working together.