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BYD

BYD France: CPC divided by 2.6 on TikTok Ads and Meta Ads

CPC divided by 2.6 on TikTok Ads and Meta Ads Key result
+3.1x Click-through rate
+1.4M views generated
01, The challenge

The challenge: what BYD set out to achieve

BYD is the world's leading electric vehicle manufacturer and one of the most ambitious players in Europe's energy transition. A pioneer in China backed by decades of battery research, the group decided to massively accelerate its rollout in the French market in 2024.

Yet the challenge was real. In France, BYD was starting from almost zero in terms of unaided brand awareness. Up against Tesla, Renault, Volkswagen and Peugeot, brands rooted in the public imagination for decades, winning over the general public called for a communication strategy radically different from what the automotive industry usually produced.

It wasn't a question of budget. It was a question of approach.

Why they contacted Esekai

BYD France's marketing teams had identified TikTok and Instagram Reels as the priority channels to reach 25 to 45 year olds, the core target for premium electric vehicle acquisition.

Their usual productions, long commercials and corporate visuals, did not work on these platforms. Completion rates were low. CPC was high. The algorithms did not favour them.

They needed someone who truly understands the codes of TikTok and Instagram. Someone who knows how to write a hook that grabs attention in 2 seconds and who masters the vertical format from A to Z. That is what led them to contact us.

02, The approach

What we put in place

Before filming a single frame, we spent two weeks analysing the formats that performed in automotive and EVs on TikTok France and Meta. What we found: car brands were all making the same mistake. They showed the car. The videos that performed showed the experience of driving it.

We built a creative strategy around 4 distinct angles, each targeting a different moment of attention: curiosity ("you don't know this manufacturer yet"), aspiration (the drive, the silence, the comfort), reason (the economic case for electric) and social proof (driver reviews filmed as UGC).

03, The videos

The videos we produced

Click to turn on the sound
A word from the client Verified review, Client, Automotive, translated from French
Content that meets our brand standards, delivered at the pace of the platforms. The France launch exceeded our targets.
Nicholas K. Sales Director, BYD
04, The results

What it delivered

Esekai produced 12 creative ads in vertical 9:16 format, cut into several lengths (7 seconds, 15 seconds, 30 seconds) to fit TikTok Ads and Meta Ads inventories. Every video opened with a strong hook tested beforehand. Every script was approved by BYD's marketing teams before the shoot.

We also produced 4 UGC videos with real BYD drivers, filmed in an authentic style without overproduction, to contrast with the brand's corporate communication and reach a wider audience.

Services used in this collaboration

· Creative Ads for TikTok Ads and Meta Ads

· UGC production

· Content strategy

· Format adaptations

CPC divided by 2.6 on TikTok Ads and Meta Ads Key result
+3.1x Click-through rate
+1.4M views generated

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FAQ

Frequently asked questions about our video production studio

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A studio that creates 9:16 content, the native format of TikTok, Instagram Reels and YouTube Shorts. These videos are designed for mobile viewing and platform algorithms. Esekai produces them in our Paris studio or on location at clients' sites across France.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

A UGC studio in Paris gives you access to a network of creators, fast shoots and creative direction that knows the codes of social media. Esekai handles casting, scripts and production of your UGC videos from start to finish, with authentic content that converts better than traditional advertising.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

Yes. Our crews travel throughout France, Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes and every region.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

Cost depends on the number of videos and the level of management you want. Get in touch for a tailored quote, strong value and measurable return.

Don't take our word for it: our clients see significant lifts in visibility and engagement. We analyse every piece of content, test approaches and optimise continuously.

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