Top 1% of agencies in France
How much does a short-form, UGC or creative ads video cost? (2026)
In France, in 2026, a UGC video shot by a creator usually costs between €80 and €500 excluding advertising rights, a freelancer's edit of a short video between €50 and €500, and an agency-produced short video from €200 to over €1,500 excl. VAT. These ranges come from public price lists of platforms, freelancers and agencies checked on 11 November 2026. The price depends above all on the number of videos, variants, creators and usage rights.
Content built to capture, engage and convert
The brands we help grow
Measurable results, not promises
Every piece of content serves a business goal, and is measured against it.
Behind the scenes on our shoots, Paris & across France
Four steps to bring your project to life
A process proven with 350+ brands, from strategy to delivery.
A video agency for every sector
Your market's codes, your audience's formats.
Creative ads, UGC and organic video built to drive sales
Whatever your sector, hospitality, retail, beauty, fashion or corporate, we build the format that fits your goals and your audience.
Native expertise on every platform
Every network has its codes, formats and algorithm. We produce natively for each.
TikTok agency
TikTok strategy, production and account management: trend-driven organic video, creative ads for TikTok Ads and UGC series with creators. The platform's native codes, applied to maximise views and conversion.
Learn more →︎Instagram Reels agency
Reels built for Instagram's aesthetic: careful art direction, native 9:16 formats and feed variants. Ideal for beauty, fashion, lifestyle and luxury brands that want a premium image and results.
Learn more →︎YouTube Shorts
The most underrated discovery channel. Shorts optimised for YouTube search build your brand over time and keep feeding your channel.
Learn more →︎
4,9 / 5
They recommend us, and they say it better than we could
”
“I was struggling to get my company's marketing off the ground. I went to Esekai and everything took off! Exceptional vertical videos and advice that changed things. Go for it without a second thought.”
Myron Trustpilot, Dec. 2025
”
“Once again everything went at lightning speed! I send everything on Tuesday, it's shot by Thursday and the final version arrives on Monday. No stress, just fun. And the subtitles are brilliantly clear.”
Noukonrizon Studio Google review, 5.0
”
“I was struggling to get my company's marketing off the ground. I went to Esekai and everything took off! Exceptional vertical videos and advice that changed things. Go for it without a second thought.”
Myron Trustpilot, Dec. 2025
”
“Once again everything went at lightning speed! I send everything on Tuesday, it's shot by Thursday and the final version arrives on Monday. No stress, just fun. And the subtitles are brilliantly clear.”
Noukonrizon Studio Google review, 5.0Short-form video prices: the key points
Updated
How much does a UGC video cost in France?
€80 to €500 per video depending on the creator's level, excluding extended advertising rights. Plateya reports a median of €320 per video, falling to €200 in a pack of 10. Rights to run the video as an ad often add 30 to 100% depending on their duration.
How much does an agency charge for a short video?
€200 to over €1,500 excl. VAT per video depending on what is included: casting, scripts, filming, editing, variants and rights. Packs range from €1,500 to €3,500 for 10 UGC videos at Takema Studio to €4,000 to €5,000 excl. VAT for 6 to 10 videos according to Plateya. Always compare what the price includes, not just the price.
Straight answers, no detours
Another question? Write to us, reply within 24 hours.
Write to usEsekai, the vertical video production agency that drives sales
Esekai is a vertical video production studio based in Paris. We help brands in restaurants, retail, beauty, fashion, automotive and corporate create short-form content that performs: creative ads, UGC videos and organic content for TikTok, Instagram Reels and YouTube Shorts. Our in-house team of strategists, videographers and editors masters the entire production chain, from script to delivery, with content adapted to each platform's native formats.
Based in the heart of Paris's 8th arrondissement, we shoot in our studio or on your premises, anywhere in France: Paris, Lyon, Marseille, Bordeaux, Lille, Toulouse, Nantes and beyond. More than 350 brands trust us, with over €50M in revenue generated and 500M cumulative views. Explore our case studies or book a free strategy call (30 minutes).
Video agency in Paris, filming across France
Our production studio is based in Paris's 8th arrondissement, and our film crews travel all over France, with equipment, videographers and creative direction included. Wherever your brand is, you get the same high standards and the same turnaround times.
Choose your slot now
30 minutes with our team. You leave with a content plan, even if we don't end up working together.
A short-form video costs anything from a few tens of euros to over €1,500 excl. VAT depending on who makes it and what the price includes. Here are the public French market ranges checked on 11 November 2026, each with its source, followed by what makes the price vary.
French market prices in 2026, item by item
The table brings together price lists published by UGC platforms, freelancers and agencies. These figures are indicative: they are published by players who sell the service themselves, and they don't all cover the same thing.
| Service | Range found | Source |
|---|---|---|
| UGC video by a creator | €80 to €150 (beginner), €200 to €500 (experienced), over €500 (expert) | Ruche & Pollen, May 2026 |
| UGC video by a creator | Median of €320 per video, €250 in a pack of 5, €200 in a pack of 10 | Plateya, May 2026 |
| UGC video via a platform | €82 on average (30 seconds), plus a subscription of €199 to €849 a month | Influee, November 2026 |
| Advertising rights for a UGC video | €150 to €600 extra for 6 to 12 months across several platforms | Ruche & Pollen, May 2026 |
| Advertising rights for a UGC video | +30 to 50% (3 months), +50 to 100% (12 months); 20 to 30% of the rate per 30-day period to run ads from the creator's account | Takema Studio, 2026 |
| Short video editing by a freelancer | €50 to €120 (simple edit), €80 to €200 (animated subtitles), €150 to €500 (ad); €400 to €900 a month for 10 videos | lefreelance.fr, October 2026 |
| Freelance video editor, day rate | €100 on average, €42 to €140 depending on experience | Codeur.com, November 2026 |
| Agency-produced UGC video | €200 to €500 per 15- to 30-second video, €1,500 to €3,500 for a pack of 10, €500 to €1,500 with professional filming | Takema Studio, October 2026 |
| Agency-produced UGC video | €3,500 excl. VAT for a batch of 5, i.e. €700 excl. VAT per video | Obeevi, November 2026 |
| Agency-produced short video | From €1,500 excl. VAT; social media series from €2,700 to €6,000 excl. VAT | Obeevi, November 2026 |
| Agency short video pack | €4,000 to €5,000 excl. VAT for 6 to 10 videos | Plateya, April 2026 |
| AI avatar video tool | HeyGen from $29 a month, Synthesia from $19 a month, billed monthly (tool only, no script or editing) | HeyGen and Synthesia, November 2026 |
| AI UGC video by a freelancer | €20 per 30-second video (script and avatar supplied), €170 for 6 videos | ComeUp, November 2026 |
Sources don't always agree. Influee quotes €82 on average for a UGC video, while Plateya reports a median of €320. An editor's day rate ranges from around €100 on Codeur to several hundred euros elsewhere. And the word 'agency' covers different businesses: from simply putting you in touch with a creator to full production, strategy and filming included.
What makes the price of a short-form video vary
- Number of videos: a series costs less per video. At Plateya, the median goes from €320 per video to €200 in a pack of 10.
- Variants: every extra hook or format costs more. ComeUp reports €16 to €33 per additional hook, Takema Studio €50 to €200 for a hook pack.
- Creators: their experience, their niche and how many there are. Takema Studio counts 20 to 40% extra for a second person on screen.
- Usage rights: running a video as an ad, for a long time and across several platforms, costs more than an organic post. It's often the most misunderstood item.
- Filming or AI: a professional shoot, a location or a studio push the price up; an AI-generated video avoids the shoot but still involves the writing, editing and checking.
- Editing: a simple edit costs less than one with animated subtitles, cutaways and voice-over.
- Languages: each version in another language needs an adapted voice, subtitles and on-screen text, followed by a check.
- Turnaround: a rush delivery, within 24 to 48 hours, often costs 25 to 50% extra, according to lefreelance.fr.
Why use an agency rather than a freelancer?
Not always. A freelancer costs less for a one-off video, and is often the right choice if you already have your strategy, scripts and creators and only need the editing. A UGC platform is enough if you want lots of simple videos and know how to vet creators yourself.
An agency becomes useful when volume and testing matter:
- the strategy, scripts and several hooks to test are included, not left for you to write;
- casting, filming and editing are done by the same team, in batches, on the same day;
- usage rights are negotiated and put in writing before the shoot;
- a single point of contact follows the project, and the results decide the next videos.
On the other hand, a one-off video costs more at an agency, and a freelancer or an in-house team can be more responsive day to day. We go through this comparison in detail on the page for our short-form video agency.
What about Esekai's prices?
Prices start at €5,000 excl. VAT for 10 videos. Quotes follow a 30-minute call. The number of videos, creators, usage rights and the share of filming versus AI change the price from one project to the next: we set it with you, and you leave with a content plan, even if we don't end up working together.
To see what we do: our vertical video agency, our creative ads, our UGC agency and our AI video agency.
- Ruche & Pollen, how much a UGC campaign costs, May 2026
- Plateya, average costs of a UGC creator in 2026, May 2026
- Influee, UGC creation pricing (page viewed on 11 November 2026)
- Takema Studio, the price of a UGC video in France, 2026 guide
- Takema Studio, UGC agency, updated October 2026
- lefreelance.fr, becoming a freelance video editor, updated in October 2026
- Codeur.com, video editor rates, checked in November 2026
- Obeevi, UGC video (page viewed on 11 November 2026)
- Obeevi, social media video agency (page viewed on 11 November 2026)
- Plateya, short-form video creation agencies, 2026 guide, April 2026
- HeyGen, pricing (page viewed on 11 November 2026)
- Synthesia, pricing (page viewed on 11 November 2026)
- ComeUp, AI UGC video offer (page viewed on 11 November 2026)
- ComeUp, how much a UGC video costs, October 2026