Berliner Das Original
Berliner Das Original +100 000 views per video
The challenge: what Berliner Das Original set out to achieve
Berliner Das Original is a fast-growing premium kebab chain with numerous locations across France.
The brand stands out with a bold positioning, carefully crafted products and exclusive launches designed as real events.
For the launch of a limited-edition wagyu kebab, the goal was clear: create maximum organic visibility, build desire around the product and, above all, turn that attention into sales, fast.
Berliner Das Original was already producing videos, but without significant organic results.
For this strategic launch, the brand wanted to change its approach and test formats truly designed to perform on TikTok and Instagram.
What we put in place
We rolled out a complete video strategy, from editorial thinking to production, with a clear objective: turn the wagyu launch into a social media event.
An editorial direction dedicated to the launch, highlighting the product's rarity, its premium positioning and the in-restaurant experience
Distinct video concepts, each with a specific role: grab attention, spark curiosity, trigger the urge to try
Detailed scripts for each video, including dialogue, structure, pacing and intent, to maximise impact from the very first seconds
Casting social-native actresses able to embody the brand in a natural and credible way
Shoots fully prepared and managed in-house, with particular care given to framing, pacing and the vertical format
A wide variety of formats, UGC, food porn, immersive product videos and short discovery-driven formats, to feed the algorithm and maximise organic reach
Each video was designed to work on its own while fitting into a coherent overall strategy.
The videos we produced
Click to turn on the soundWhat it delivered
The change was immediate.
Before this collaboration, Berliner Das Original's videos were not performing organically.
Once this strategy was in place, the wagyu kebab launch took on a whole new dimension.
Each video passed 100 000 organic views, generating a high volume of comments, shares and conversations around the product.
The visibility created translated directly into a significant increase in sales of the wagyu offer, which became one of the brand's highlights.
The product quickly became recognisable, sought after and eagerly awaited by the community.
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