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Bises Nouilles

Bises Nouilles: Rapid follower growth

Rapid follower growth Key result
Rapid increase in revenue
Significant increase in footfall
01, The challenge

The challenge: what Bises Nouilles set out to achieve

Bises Nouilles is a Tibetan restaurant serving authentic cuisine that is still little known to the general public.

The challenge was significant:

How do you spark curiosity about a cultural world that is still largely unknown?

How do you bring customers to a cuisine they have never tasted?

The goal was not just to gain visibility, but to make people want to discover it.

02, The approach

What we put in place

We rolled out a digital marketing strategy focused on education, curiosity and showcasing authenticity.

What we activated

A discovery-led editorial strategy explaining the origin of the dishes and the restaurant's Tibetan identity

Immersive, engaging videos highlighting the specialities, the textures and the in-restaurant experience

Work on hooks and storytelling to spark interest among an audience unfamiliar with Tibetan cuisine

TikTok and Instagram format optimisation to maximise organic reach

A regular presence creating a repetition effect and anchoring the restaurant in local recommendations

Introducing an unfamiliar cuisine takes repetition. A viewer who sees a Tibetan dish once forgets it; if they see it several times, explained from different angles, they eventually want to taste it.

The videos are shot on site, in vertical 9:16. The hooks in the first two seconds ask a simple question about a dish the viewer doesn't know, then the video answers it by showing how it is prepared. Every video is subtitled.

04, The results

What it delivered

The results were fast and very positive.

The number of followers rose sharply in a short time, boosting the restaurant's visibility and credibility.

Thanks to the videos, many customers discovered Tibetan cuisine for the first time and came specifically to try the restaurant.

The impact was tangible:

Strong increase in restaurant footfall

More and more positive reviews

Rapid increase in revenue

A client fully satisfied with the results achieved

Bises Nouilles went from a little-known address to a culinary discovery that stood out on social media.

Key results summary

Rapid follower growth

Mass discovery of an unfamiliar cuisine

Significant increase in footfall

More and more positive reviews

Rapid increase in revenue

Rapid follower growth Key result
Rapid increase in revenue
Significant increase in footfall

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A studio that creates 9:16 content, the native format of TikTok, Instagram Reels and YouTube Shorts. These videos are designed for mobile viewing and platform algorithms. Esekai produces them in our Paris studio or on location at clients' sites across France.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

A UGC studio in Paris gives you access to a network of creators, fast shoots and creative direction that knows the codes of social media. Esekai handles casting, scripts and production of your UGC videos from start to finish, with authentic content that converts better than traditional advertising.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

Yes. Our crews travel throughout France, Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes and every region.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

Cost depends on the number of videos and the level of management you want. Get in touch for a tailored quote, strong value and measurable return.

Don't take our word for it: our clients see significant lifts in visibility and engagement. We analyse every piece of content, test approaches and optimise continuously.

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