What is a vertical video production studio?

A studio that creates content in 9:16, the native format of TikTok, Instagram Reels and YouTube Shorts. Esekai produces this content in its Paris studio or on location at clients' premises across France.

What's the difference between creative ads, UGC and organic video?

Creative ads are structured adverts for paid media (TikTok Ads, Meta Ads). UGC videos are authentic content shot with creators. Organic videos keep your accounts fed continuously. The three formats complement each other.

Do you work across all of France?

Yes. Our film crews travel all over France: Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes.

What's the minimum commitment to work with Esekai?

We work on a six-month minimum commitment, the time frame over which a video content strategy delivers its best results.

Cost depends on the number of videos and the level of management you want. Contact us for a tailored quote.

How can I be sure it works?

We analyse every piece of content, test different approaches and optimise continuously. Our clients see a significant increase in their visibility and engagement.

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←︎ All case studies Food & hospitality

ilang

ilang | 100 000 organic views

100 000 organic views Key result

DIRECT Restaurant traffic

360° Immersion

01, The challenge

The challenge: what ilang set out to achieve

Ilang is a Korean restaurant in Paris that embodies the soul of Korea through authentic cuisine led by an experienced chef who is proud of his roots.

The brand is built on strong values: authenticity, culture, sharing and culinary excellence.

The objective was clear:

Grow visibility on Instagram and TikTok to bring more guests into the restaurant and strengthen its image as a true reference for authentic Korean food in Paris.

02, The approach

What we put in place

We completely rethought Ilang's video strategy, from editorial direction to production.

What we designed and produced

A complete overhaul of the social media strategy, with clear positioning built on authenticity and the chef's expertise

A spotlight on the Korean chef, to build credibility and bring Korean culture to life through his story and craft

Immersive kitchen-focused formats, showcasing the techniques, ingredients, textures and atmosphere of the restaurant

Varied, dynamic concepts alternating between food porn, dish discovery, behind-the-scenes kitchen footage and the guest experience

Optimised pacing and hooks from the very first seconds, to capture attention and maximise retention

A strategy built to feed the TikTok and Instagram algorithms while reinforcing the restaurant's premium, authentic identity

Each piece of content was designed to work on its own while fitting into a consistent, recognisable editorial line

04, The results

What it delivered

The change was significant.

Once the new strategy was in place, organic performance rose sharply.

Many videos reached close to 100 000 organic views, generating more engagement and visibility for the brand.

This increased visibility led to:

Greater recognition of the restaurant on social media

A stronger image built around Korean authenticity

An increase in restaurant traffic

Ilang gradually became a well-known spot recommended by the Parisian community.

Key results summary

Several videos close to 100 000 organic views

Strong performance gains on Instagram and TikTok

A stronger image built on Korean authenticity

Greater local visibility in Paris

Increased restaurant traffic

100 000 organic views Key result

DIRECT Restaurant traffic

360° Immersion

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FAQ

Frequently asked questions about our video production studio

Another question? Write to us, reply within 24 hours.

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A studio that creates 9:16 content, the native format of TikTok, Instagram Reels and YouTube Shorts. These videos are designed for mobile viewing and platform algorithms. Esekai produces them in our Paris studio or on location at clients' sites across France.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

A UGC studio in Paris gives you access to a network of creators, fast shoots and creative direction that knows the codes of social media. Esekai handles casting, scripts and production of your UGC videos from start to finish, with authentic content that converts better than traditional advertising.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

Yes. Our crews travel throughout France, Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes and every region.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

Cost depends on the number of videos and the level of management you want. Get in touch for a tailored quote, strong value and measurable return.

Don't take our word for it: our clients see significant lifts in visibility and engagement. We analyse every piece of content, test approaches and optimise continuously.

Let's talk

Book a call with our team

Thirty minutes to review your current presence, spot the opportunities and define the content strategy that fits your goals.

01Express audit of your current vertical presence 02Benchmarks and opportunities in your sector 03Format recommendations and an action plan Book my call Free · No commitment · Reply within 24h