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Bunsik

Bunsik I +40 % restaurant footfall

+40 % restaurant footfall Key result
+2 200 Instagram followers
+85 % engagement on videos
01, The challenge

The challenge: what Bunsik set out to achieve

Bunsik is the first Korean restaurant in La Rochelle, serving accessible and indulgent traditional recipes.

The brand is completely unknown locally, and the concept of Korean street food is still new to the general public.

The problem: how do you launch the first Korean restaurant in La Rochelle, introduce this new concept to locals and get them to come and taste the dishes in the restaurant?

02, The approach

What we put in place

For the launch, we put in place an immersive digital and video strategy:

Concept discovery: videos showcasing the signature dishes (bibimbap; tteokbokki, kimchi, etc.) and the restaurant's world.

Education and accessibility: showing that Korean cuisine can be simple, quick and friendly.

Engaging formats: customer immersion, kitchen prep, first visitors' reactions, short content tailored to TikTok and Instagram Reels.

Call to action: content encouraging people to come and taste in the restaurant and discover the concept on site.

Each video is designed to build brand awareness and make people want to try Korean food in La Rochelle.

04, The results

What it delivered

The launch of the first Korean restaurant quickly generated interest and visits:

+85 % engagement on videos compared with static content

45 000 to 100 000 organic views per video

+40 % restaurant footfall within the first 2 weeks

+2 200 Instagram followers and +2 800 TikTok followers in 1 month

50 % of first customers say they discovered Bunsik through the videos

30 % repeat visitors from the first month thanks to immersive, educational content

These results show that the strategy introduced a brand-new concept, sparked local curiosity and turned digital engagement into real visits.

Key points summary

Launch of the first Korean restaurant in La Rochelle

Immersive video content presenting the dishes and the Bunsik world

Highlighting how accessible and friendly Korean cuisine is

Digital conversion into real visits and fast adoption by locals

Strong local awareness built in the very first weeks

+40 % restaurant footfall Key result
+2 200 Instagram followers
+85 % engagement on videos

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A studio that creates 9:16 content, the native format of TikTok, Instagram Reels and YouTube Shorts. These videos are designed for mobile viewing and platform algorithms. Esekai produces them in our Paris studio or on location at clients' sites across France.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

A UGC studio in Paris gives you access to a network of creators, fast shoots and creative direction that knows the codes of social media. Esekai handles casting, scripts and production of your UGC videos from start to finish, with authentic content that converts better than traditional advertising.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

Yes. Our crews travel throughout France, Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes and every region.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

Cost depends on the number of videos and the level of management you want. Get in touch for a tailored quote, strong value and measurable return.

Don't take our word for it: our clients see significant lifts in visibility and engagement. We analyse every piece of content, test approaches and optimise continuously.

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