k13 Hot pot
k13 Hot pot | +65 % video engagement
The challenge: what k13 Hot pot set out to achieve
K13 Hotpot is a restaurant specialising in Chinese hot pot, known for its wide range of broths and its convivial dining experience.
The restaurant already enjoys strong visibility within the Asian community in Paris, thanks to food influencers and word of mouth.
However, the concept remains little known to the wider French public, which limits footfall on certain services and days.
The restaurant's official account was barely active and did not produce any in-house videos.
What we put in place
We took an approach focused on education, experience and discovery, rather than virality alone:
“Discovering hot pot” series: short videos explaining the concept, the different broths and the ingredients.
Educational content that explains how hot pot works and removes barriers for first-timers.
“Guest experience” immersion: capturing real moments around the table, sharing, laughter, cooking gestures.
Showing that hot pot is accessible, convivial and suited to everyone, even guests discovering the concept.
Influencers as guides: collaborations with influencers to explain the concept to their French audience.
“Influencer + guest” duo content to combine credibility and education.
Themed micro-series: videos dedicated to signature dishes, house sauces or popular combos.
Each video aims to introduce hot pot to Parisians who are unfamiliar with it, while staying authentic for the already loyal Asian community.
The videos we produced
Click to turn on the soundWhat it delivered
The videos made the concept known beyond the Asian community and turned digital visibility into real footfall:
+65 % video engagement vs a previously limited presence
50 000 to 110 000 organic views per video
+28 % weekday footfall, especially at lunch and on quieter days
60 % of new guests say they discovered K13 through a video or an influencer
Guests who interact with the videos come back 1.4 times more often
These results show that video helped broaden the audience beyond the Asian community, structure existing awareness and directly support footfall and revenue.
Key points summary
Move beyond awareness confined to the Asian community to reach new guests
Immersive videos showcasing the concept, the broths and the guest experience
Growth in views, interactions and followers
Digital conversion → real footfall
K13 Hotpot's friendly, high-quality image preserved
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