Video Agency in Marseille: UGC, TikTok and Creative Ads
In Marseille, a single morning can go from the quays of the Vieux-Port to the forecourt of the Mucem and then up the steps of Le Panier, and each setting speaks to a different audience.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Marseille
In Marseille, a single morning can go from the quays of the Vieux-Port to the forecourt of the Mucem and then up the steps of Le Panier, and each setting speaks to a different audience. The city has 886,040 inhabitants according to Insee's 2023 reference population, against 798,430 in 1999: a local audience that has grown, without even counting visitors. Esekai, founded by Tony Lo and having worked with more than 350 brands, makes the trip from rue du Colisée to film your creative ads, your UGC content and your TikToks here, with voices and faces from here.
See our work886,040 inhabitants spread over 111 neighbourhoods
The municipal population rose back to 886,040 inhabitants in 2023 according to Insee, after a low of 798,430 in 1999. The 2022 census counted 170,200 Marseillais aged 15 to 29, or 19.4% of residents, the natural audience for short formats. The tourist office divides the city into 111 neighbourhoods, and the nuance matters for a brand: a resident of La Belle de Mai does not necessarily see themselves in an ad shot at La Pointe-Rouge. For a UGC agency in Marseille, the rule is therefore to choose the creator and the setting according to the targeted neighbourhood, rather than a single face supposed to represent the whole city. The accent needs work too: owned, it makes a hook credible; forced, it sounds like a parody and the comments pick it up within the hour.
From the Grand Port to Euroméditerranée: videos for B2B
The Grand Port Maritime de Marseille saw 4,034,658 passengers in 2023, including 2.5 million cruise passengers across 626 calls, figures relayed by the tourist office. Behind these calls work freight forwarders, ship repair yards and logistics companies looking for technicians, dockers and sales staff. For them, a short format shot on the terminal, with an employee describing their day to camera, speaks better than a brochure. The Euroméditerranée business district, between La Joliette and Arenc, brings together head offices and service companies: we film customer testimonials, product announcements and launch videos designed for LinkedIn then adapted into Reels. Business tourism weighs in too, with 1,131 professional events held in 2023 according to the office. An exhibitor at Parc Chanot can leave with teasers and a recap ready to publish.
Fish soup, starred tables and 16.2 million overnight stays
Marseille recorded 16.2 million tourist overnight stays in 2023, including 5.2 million international overnight stays, according to the tourist office's key figures. The same data lists six restaurants starred in the Michelin guide (two with three stars, four with one star) and 21 establishments with the Ecotable label. For a restaurant, the Reel that works shows the gesture: the broth poured at the table over the fish, the panisses coming out of the fryer, the terrace filling up at 8 pm. A shop on cours Julien or rue de la République will benefit from having its products tested by local UGC creators, filmed at home or in the street. As nearly a third of overnight stays come from abroad, plan for English subtitles from the edit: a cruise passenger on a stopover chooses where to have lunch within minutes, often from their phone on the quay.
Mucem, Château d'If and parc Borély: the settings and the season
The Mucem received 446,614 visitors in 2023, the Vieille Charité 221,911 and the Château d'If 107,323, according to the tourist office. These sites offer backdrops that the audience recognises in a second, provided you obtain their managers' agreement for commercial use. The Vieux-Port shuttle to If and Frioul gives a simple seascape to open an ad. On the calendar side, June saw the peak in hotel occupancy in 2023, with higher rates on weekdays than at weekends, a sign of strong business activity; September and October followed, driven by the Rugby World Cup at the Orange Vélodrome. Summer brings Marsatac, the Delta Festival, the Été marseillais and the Mondial La Marseillaise à pétanque at parc Borély: event content to shoot in the afternoon and publish the same evening, at the pace you expect from a TikTok agency in Marseille.
From Saint-Charles station to the Vallon des Auffes
Our work as a video agency in Marseille starts in Paris: script, casting of Marseille creators, shot list approved with you, permit requests for public space or for a site like the Mucem. On the day, we take the train down to Saint-Charles station and then reach your address with light equipment. We start early on the Vieux-Port, before the crowds and while the light is still soft, for the outdoor hooks. Late morning is spent at your premises: product, team, the gestures of the trade. In the afternoon, the UGC creators chain their takes in the alleys of Le Panier or around cours Julien, and the end-of-day light on the Vallon des Auffes serves for the closing shots. On a mistral day, we switch indoors and the microphones get their windshields. By evening, several hooks per ad have already been sorted from the rushes for your tests on TikTok and Meta.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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