Video Agency in Nice: UGC, TikTok and Creative Ads
In Nice, a brand speaks to 357,737 residents (2023 reference population, Insee) and to visitors who spent 4.9 million nights in the city's hotels and residences in 2024 at the same time.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Nice
In Nice, a brand speaks to 357,737 residents (2023 reference population, Insee) and to visitors who spent 4.9 million nights in the city's hotels and residences in 2024 at the same time. These two audiences do not watch the same videos. For businesses looking for a video agency in Nice, Esekai takes the train from Paris and comes back with TikTok and Meta ads, UGC testimonials and Reels designed for one, the other, or both at once. More than 350 brands have already trusted us with their content.
See our work357,737 Niçois in a very dense area
Insee counts 357,737 inhabitants in Nice in 2023, with a density of 4,974 inhabitants per km². In practice, the city is lived on foot and by tram: a spot that follows a tram ride from Libération to Masséna fits into thirty seconds, and every Niçois recognises themselves in it. Another figure that shapes shooting choices: 13.8% of homes are second or occasional homes in 2023. Part of your audience is therefore only here for part of the year, and that is the part you need to reach before they arrive, by running your ads where they live the rest of the year. On the employer side, Nice has 16,327 employer establishments at the end of 2024, and 73.3% of them have between 1 and 9 employees. This fabric of small businesses (shops, practices, craftspeople, restaurateurs) suits short, regular series better than a single film: three or four UGC videos a month are worth more than one big annual production.
From Nice Méridia to Grand Arénas: what businesses film
The city offers 158,845 jobs in 2023 according to Insee, and 74% of establishments are in retail, transport and services. In its 2023 economic brochure, the Métropole singled out four strategic sectors: health, natural products, the maritime economy, and cultural and creative industries. To the west, the Var plain concentrates the office projects: Nice Méridia, an urban technopole focused on research and training, and Grand Arénas, a business district right next to the airport. Among the hundred or so business parks of the Métropole, the same brochure cites emblematic industrial firms such as Virbac, Arkopharma and Schneider Electric. For this type of company, the most useful video is often a recruitment video: an engineer showing their lab in forty-five seconds, an operator talking through her production line, a "first week" format for LinkedIn and TikTok. A B2B launch lands better with a demo filmed on site than with an animation.
Socca, pan bagnat and the Cuisine Nissarde plaque
Nice has 2,400 restaurants in 2023 according to Insee's amenities database. To stand out, some rely on the "Cuisine Nissarde" label, run by the tourist office since 2014: 29 labelled venues for 2025-2026, a plaque in the window, a list of 44 approved recipes and a "Merenda e Goustaroun" category for snacks and takeaway. It makes a ready-made Reel subject: the plaque, then the socca coming out of the oven, the pan bagnat being assembled at the counter, the daube simmering, the customer tasting. A TikTok agency in Nice also has to think about international visitors. In 2024, Americans became the top foreign clientele of Nice's hotels, ahead of the British and the Irish. With 161 hotels and 10,618 rooms recorded in the city on 1 January 2025, a UGC video of a guest discovering their room and view, subtitled in English, easily becomes a Meta ad.
Carnival in February, the Prom in summer, the Château all year round
Nice's calendar dictates the preparation. The Carnival returns from 9 to 28 February 2027 under the theme "Vive l'amour", with its corsos and flower battles: the crowds, floats and confetti make for unique material for atmospheric TikToks, provided the shots are planned in advance. In summer, the Promenade des Anglais is filmed early in the morning, before the swimmers arrive. The big sporting events count too: the tourist office recorded 222,000 people in the Tour de France finish area on 21 July 2024. As for settings, Vieux-Nice offers narrow alleys where you shoot handheld, the cours Saleya its morning market stalls, the port Lympia its ochre façades at sunset. Wide shots over the baie des Anges are taken from the Château hill, where the view does most of the work.
From Nice-Ville station to port Lympia
The team arrives from Paris by train at Nice-Ville station, or by plane at Nice Côte d'Azur airport, linked to the centre by tram line 2. Everything is prepared before departure: brief, shot-by-shot script, creator casting, location scouting from photos and a permit request to the City when filming in public space. On the day, we start with the soft morning light on the Prom or at the market, move indoors around midday (kitchen before service, shop, office) and keep the afternoon for to-camera testimonials. The end of the day is reserved for the port or the Château. In a single day, we come away with enough to edit several different hooks for the same creative ad, a series of UGC videos and a few organic Reels. Editing then takes place in Paris, with back-and-forth on the first versions.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
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