UGC production
We create authentic videos made by creators who speak to your audience. Boost your credibility and your sales with "organic" content that breaks the codes of traditional advertising and builds instant trust.
Scroll to learn more ↓︎Content created by users, for users
UGC (User Generated Content) refers to videos made by content creators who test, present or recommend your products in a natural way.
Unlike a traditional ad, UGC uses the codes of social media: a spontaneous tone, a vertical format and an ultra-realistic approach.
Every UGC video relies on a compelling script, a creator chosen to match your target audience and dynamic editing.
The goal is to remove the "salesy" feel and turn the message into a genuine recommendation that can drive massive engagement and record conversions.
Why UGC has become essential for brands
Today, consumers are immune to overly polished advertising. They are looking for authenticity and real reviews.
UGC meets this need for transparency. By featuring real faces and everyday situations, you build a close connection with your audience.
It is the most powerful lever for reassuring prospects, removing barriers to purchase and turning your social feed into a sales machine.
Content built to capture, engage and convert
Our strategic approach to UGC creation
We take a structured, performance-driven approach to creating UGC videos that genuinely convert. Every concept is designed to be tested, analysed and optimised to maximise the impact of your content on TikTok, Instagram and your ad campaigns.
Casting & script strategy
We select creators who are a perfect fit for your brand image. We write scripts built around powerful hooks to capture attention from the very first second.
Authentic production & filming
Creators receive your products and film the videos in real-life conditions (at home, outdoors, in use). This approach guarantees a "native" look that blends seamlessly into users' feeds.
Editing & performance analysis
We edit the videos with dynamic subtitles and clear calls to action. We test different marketing angles to identify the ones that resonate most with your audience and deliver the best ROI.
UGC production: straight answers
Updated
What does UGC production at Esekai include?
Creator casting, writing the scripts and hooks, batch filming in Paris or at your point of sale, then editing with subtitles in 9:16. For strategy, angle selection and ad delivery, see our page UGC agency.
Why film UGC with creators rather than actors?
Because credibility comes from tone, not image. TikTok measured that ads shot with a creator achieved 83% higher engagement across five European markets including France. And 41% of consumers say they “always” read reviews before buying, up from 29% a year earlier (BrightLocal, 2026): what customers say carries more and more weight.
Frequently asked questions about our video production studio
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30 minutes with our team. You leave with a content plan, even if we don't end up working together.