Auto Content: video productions that capture the adrenaline
Put your brand in motion. We produce immersive video content that captures the adrenaline, design and innovation of your models. From dynamic road tests to precision studio packshots, we turn every vehicle into an irresistible object of desire.
Updated
Visual performance
Cars are now chosen on a phone long before the test drive at the dealership. On TikTok and Instagram, a model has less than two seconds to hold the attention of someone scrolling, and a spec sheet is not enough to do it. What stops the thumb is a feeling: the silence of an electric car starting up, room in the back for two child seats, charging during a coffee. The brands winning attention film the experience of use, not just the bodywork. We work with manufacturers, dealerships and rental companies that want vertical videos designed for TikTok Ads and Meta Ads. Each video opens with a tested hook, is shot in real conditions and is adapted into several lengths so the platforms can serve it wherever it costs least. The goal stays concrete: cheaper clicks, test drive requests and showroom visits.
When a manufacturer enters a market where it is little known, the classic commercial is no longer enough. That was the case for BYD in France: little spontaneous awareness against brands established for decades, and long films that did not work on TikTok. By switching to vertical creative ads built on four angles (curiosity, driving, the economic argument, driver reviews), the cost per click was divided by 2.6. Vertical video is no longer a secondary channel for the automotive sector: it is often the first contact between a model and its future buyer.
How we work with you
Format and angle analysis
Before filming, we look at what actually works for automotive and EV brands on TikTok and Meta in France. From that we draw distinct angles, each built for a different moment of attention: discovering the brand, picturing yourself behind the wheel, comparing costs, hearing from a driver.
Filming in real conditions
Our crews film in town, on the road and at a standstill, with our own equipment and onboard or tracking shots from a vehicle. We capture situations buyers recognise: the daily commute, charging, loading the boot, rather than bodywork shots alone.
Editing, sound and variations
Editing is paced to hold attention, with real care given to sound (cabin ambience, the silence of an electric car). Each video is delivered in 9:16 and in several lengths, for example 7, 15 and 30 seconds, to cover TikTok Ads and Meta Ads placements.
The video formats that work in your industry
The single-angle creative ad
One video, one idea. Rather than saying everything about the model, each creative ad argues a single point, with a hook in the first two seconds. That is what makes it possible to test several angles in parallel and keep the ones that bring the cost per click down.
Driver reviews in UGC
An owner talking about how they use the car, filmed simply, without overproduction. For BYD, four UGC videos with real drivers provided social proof alongside the brand's corporate communication.
The use-case demonstration
Charging, range on a familiar route, interior space, driver assistance: we show one feature in an everyday situation. This format answers the questions buyers ask before booking a test drive.
Short cuts for retargeting
Versions of 6 to 10 seconds, focused on a detail or an offer, to re-engage people who have already watched a longer video. They cost little to produce when the main shoot was planned with them in mind.
What we have produced for brands like yours
Content built to capture, engage and convert
Other industries we work with
Frequently asked questions about our video production studio
Another question? Write to us, reply within 24 hours.
Write to usChoose your slot now
30 minutes with our team. You leave with a content plan, even if we don't end up working together.