Top 1% of agencies in France
UGC agency: creators who talk about your product the way your customers do
We find the creators, write the briefs, organise the shoots and deliver UGC videos ready to run as ads on TikTok, Instagram and Meta. Casting, usage rights and variations are all handled by the same team, in Paris.
Creators filmed in real situations, not actors
What UGC changed for these brands
A team shooting with creators since 2021
Combined figures from all our collaborations, UGC included.
Creator shoots in gyms, shops and homes
A UGC campaign in 4 steps
From choosing profiles to ad variations, with nothing outsourced.
Six UGC formats and what they prove
Each one answers a different buyer question.
What we add around UGC
UGC builds trust. For awareness, brand image or account management, other formats take over.
Where your UGC videos do the work
A single shoot feeds three uses, as long as it is planned in the brief.
Paid advertising
The main use of UGC: TikTok Ads and Meta Ads. We deliver several hooks per video so the campaign can find the best one.
TikTok Ads →︎The creator's account
Posted by the creator on their own profile, the video reaches their community. This is an agreement to negotiate at the casting stage.
TikTok agency →︎Website and product pages
A creator video on the product page answers the questions a photo leaves open.
E-commerce video →︎
4,9 / 5
What our clients say about our shoots
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“Once again everything went at lightning speed! I send everything on Tuesday, it's shot by Thursday and the final version arrives on Monday. No stress, just fun. And the subtitles are brilliantly clear.”
Noukonrizon Studio Google review, 5.0
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“Esekai got my business off the ground with high-quality videos, exceptional communication and a team that is extremely responsive and committed. I recommend them 100%!”
Inaya Trustpilot, Dec. 2025
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“We are very happy with Esekai's marketing service! Their expertise, creativity and responsiveness really made the difference for our project.”
Jinsong Ma Oni Ramen, TrustpilotUGC agency: what you need to know
Updated
Why does UGC content convert?
Because people trust a person more than a brand. Nielsen's Trust in Advertising study (2021) ranks recommendations from people we know first, with 88% trust. Before choosing a local business, 97% of consumers read online reviews, according to BrightLocal's 2026 survey. A UGC video uses the same lever: someone who looks like the customer tries the product and says what they think, in their own words.
UGC agency or UGC production: what's the difference?
A UGC agency handles the whole setup: choosing creators, angles, scripts, usage rights, ad variations and results tracking. By contrast, UGC production covers the making itself, meaning casting, batch shooting and editing. At Esekai, both are done in-house. If you already have your strategy and your creators, production alone may be enough.
How much does a UGC campaign cost?
The budget depends on the number of creators, the number of videos per creator, the length of the advertising usage rights and whether an on-site shoot is needed. We don't publish a rate card: every quote starts from your goals and the volume of tests you want to run.
Your questions about UGC
Something not covered? Write to us, we reply within 24h.
Write to usEsekai, UGC agency in Paris
Esekai runs UGC campaigns end to end: choosing angles, casting creators, briefs, shoots, editing and usage rights. Our team is based at 40 rue du Colisée, in Paris's 8th arrondissement, and shoots all over France. For the production side alone, see our page on UGC production.
Creator videos are mainly used in advertising: they feed our creative ads and our Meta Adscampaigns. The series shot for Hyper shows the method: real gym-goers, one unexpected moment per video, several hooks to test. More than 350 brands have trusted us with their content since 2021.
Creator shoots across France
Creators shoot at home, in a shop or in a studio. When the location matters, as with a restaurant, we send a crew on site with the creator.
Let's talk about your next UGC campaign
30 minutes to look at your current ads and spot the angles creators could carry.