Esekai, vertical video production agency Book a call
←︎ All case studies Beauty & wellness

Makina

Makina | +240% growth in active customer base

+240% growth in active customer base Key result
+70% Occupancy
+185 % increase in footfall in 6 months
01, The challenge

The challenge: what Makina set out to achieve

Makina is a beauty salon positioned in the chic, premium segment, with a clear ambition:

Build brand awareness, attract a qualified clientele and structure its growth in Paris.

In its early days, the salon had strong potential but a digital presence that was not yet exploited enough to support its expansion plans.

The goal was strategic:

Turn social media into a genuine customer acquisition lever and support the opening of new locations.

02, The approach

What we put in place

We rolled out a full social media strategy designed to reflect Makina's upscale positioning.

Strategic pillars

A strong premium positioning

An elegant, consistent and modern editorial line, in keeping with the salon's chic image.

Trend-driven content

Videos tailored to TikTok and Instagram conventions, combining:

real-life scenes with models

striking before / after shots

immersive formats centred on the customer experience

beauty trends adapted to the brand's identity

Activating local models and creators

Targeted invitations to build desirability and strengthen the salon's credibility.

Optimised short-form formats

Strong hooks from the very first seconds, with careful work on pacing and visual aesthetics to maximise retention.

Ongoing strategic support

Performance analysis, editorial adjustments and consistent planning to support growth.

03, The videos

The videos we produced

Click to turn on the sound
04, The results

What it delivered

The results came quickly and shaped the brand.

+185% increase in salon footfall in 6 months

+240% growth in active customer base

Occupancy rate up 70%

The business impact was decisive.

The digital strategy contributed directly to Makina's rise, enabling the opening of three salons in Paris.

The brand gradually established itself as a premium, on-trend beauty destination, backed by strong visibility on TikTok and Instagram.

What this case study shows

A coherent digital strategy is about more than generating views.

It can:

build a premium brand image

attract a qualified clientele

support geographic expansion

turn social media into a growth engine

+240% growth in active customer base Key result
+70% Occupancy
+185 % increase in footfall in 6 months

More case studies

Automotive BYD +3.1x Click-through rate Food & hospitality Bao Club +7 000 New Followers Food & hospitality Berliner Das Original x5 Comments & Shares
FAQ

Frequently asked questions about our video production studio

Another question? Write to us, reply within 24 hours.

Write to us

A studio that creates 9:16 content, the native format of TikTok, Instagram Reels and YouTube Shorts. These videos are designed for mobile viewing and platform algorithms. Esekai produces them in our Paris studio or on location at clients' sites across France.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

A UGC studio in Paris gives you access to a network of creators, fast shoots and creative direction that knows the codes of social media. Esekai handles casting, scripts and production of your UGC videos from start to finish, with authentic content that converts better than traditional advertising.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

Yes. Our crews travel throughout France, Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes and every region.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

Cost depends on the number of videos and the level of management you want. Get in touch for a tailored quote, strong value and measurable return.

Don't take our word for it: our clients see significant lifts in visibility and engagement. We analyse every piece of content, test approaches and optimise continuously.

Let's talk

Book a call with our team

Thirty minutes to review your current presence, spot the opportunities and define the content strategy that fits your goals.

01Express audit of your current vertical presence 02Benchmarks and opportunities in your sector 03Format recommendations and an action plan Book my call Free · No commitment · Reply within 24h