Bohm Paris
Bohm Paris, UGC and trend videos that showcase jewellery organically
The challenge: what Bohm Paris set out to achieve
Bohm Paris creates French-designed costume jewellery: graphic necklaces, bracelets, rings and earrings, often set with crystals, sold online.
The brand wanted videos that look like what its audience already watches on Instagram and TikTok: UGC-style content, formats that pick up current trends, and a few more unique ideas to stand out.
Every jewellery brand on social media knows the challenge: a piece of jewellery reads poorly on a phone screen unless it's worn, in motion, in a real outfit.
What we put in place
We shot six vertical videos, led by creators who wear the jewellery in their everyday lives.
Trend formats: “styling 3 jewelry looks”, three outfits and three jewellery combinations; “pov: your Bohm jewellery dresses up your outfit”; a “pink” or “brown” comparison shown as a flat lay; a selection of the moment unboxed from its packaging.
And a more unique concept: a poster stuck on a wall, which the creator tears to reveal the real piece of jewellery behind the photo.
The videos were shot indoors and in the streets of Paris, with the Bohm signature on screen.
The videos we produced
Click to turn on the soundWhat it delivered
André Chen, at Bohm Paris, said he was very satisfied with the videos.
The posts received very good comments and are getting very good organic results, according to the brand.
Six formats reusable in organic and paid alike, from the most on-trend to the most original.
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