Chikin Bang
Chikin Bang, a multi-location creator series
The challenge: what Chikin Bang set out to achieve
Chikin Bang brings a Korean street food experience, neon lights, signs, back-alley atmosphere, to several Paris addresses.
The setting is a selling point in itself, but it cannot be described: it has to be experienced.
Each location also needed its own local presence, without duplicating the same video everywhere.
The series also had to stay true to the brand's Korean universe, neon and back-alley atmosphere included, whoever the creator behind the camera.
In street food, customers often choose a place because they saw it in their feed the day before. A video of a creator walking in, ordering and tasting acts like a review, only far more vivid.
The risk with several locations is producing interchangeable videos. Audiences quickly spot recycled content and tune out.
What we put in place
UGC series entrusted to food and lifestyle creators, shot location by location.
The setting becomes the main character: atmosphere shots, neon lights, a full dining room, then the product in close-up.
A shared framework for brand identity, local variations for each address.
Short versions for discovery, longer ones for social proof.
The food and lifestyle creators follow a shared framework, which ensures the brand universe comes through everywhere, but they keep their own way of speaking. That is what sets a creator video apart from a traditional ad.
All filming takes place on site, in vertical 9:16, at times when the restaurant is buzzing. The hooks in the first two seconds show the setting or the creator's reaction, never a logo.
Every video is subtitled and edited for TikTok and Instagram Reels. The short versions drive discovery, the longer ones reassure people who are still hesitating.
The videos we produced
Click to turn on the soundWhat it delivered
A consistent series that establishes the brand universe across every location.
Creator content reusable in organic and paid alike.
A repeatable setup for every new opening.
One video from the series can be viewed on this page. It illustrates the shared framework each location reuses with its own footage.
The format has another advantage: a creator video can be posted on the creator's own account, on the brand's account, or used as an ad. A single shoot serves several objectives.
We do not publish audience figures for this collaboration. What can be verified: the format, the location-by-location filming method and the ability to replicate the series at every opening.
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