Mangez et Cassez-vous
Mangez et Cassez-vous, videos that make the price the hero
The challenge: what Mangez et Cassez-vous set out to achieve
Mangez et Cassez-vous is a low-price homemade burger restaurant in Paris, on rue Alexandre Dumas in the 11th arrondissement and rue Taitbout in the 9th. Its concept is in its name, “Eat and Clear Off”: you eat well, for next to nothing, and you make room for the next customer.
In 2020 the restaurant went viral on TikTok, to the point of closing for a few weeks because of the queues. The challenge today: keep that reputation alive and remind people, video after video, of what makes the difference: the price.
In a Paris where a set meal often costs more than €15, the price had to be made spectacular without falling into loud promotion.
What we put in place
We wrote and shot three vertical videos that play on the restaurant's name and its prices.
A “real meal for under €5 in Paris” challenge, €5 note in hand; a waiter who chases customers away as soon as they take their last bite, “You've eaten? Then clear off!”, before the bill for a full €8 meal; and a burger trial, where the Grosseto is found “guilty of making every restaurant in Paris jealous”.
Each video shows the prices on screen, homemade burger at €3.60, fries from €1.40, crème brûlée at €1.50, and ends on the two addresses.
The videos we produced
Click to turn on the soundWhat it delivered
Three formats ready for TikTok and Instagram, making the price the hero of every video.
A tone true to the restaurant's spirit: direct, funny and blunt, just like its name.
The three videos we produced are shown on this page.
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