Video agency in Amiens: UGC, TikTok and creative ads
Amiens has 134,800 residents in 2022 according to Insee, and its arrondissement brings together 305,100, or more than one in two people in the Somme.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Amiens
Amiens has 134,800 residents in 2022 according to Insee, and its arrondissement brings together 305,100, or more than one in two people in the Somme. That is the catchment area a campaign shot here reaches. As a video agency with no local office, Esekai brings its team from Paris on the TER from Gare du Nord to film your TikTok and Meta creative ads, your UGC videos and your Reels within a day. A production line, a terrace on quai Bélu, a shop window on rue des Trois-Cailloux: we shoot where your customers know you.
See our workA prefecture of 134,800 residents that lives to a student rhythm
The 134,800 residents counted by Insee in 2022 tell only part of the story. The Amiens Métropole urban community brings together two thirds of the arrondissement's 305,100 residents and hosts nearly 31,000 students according to its own figures, one of the highest student densities in France according to the same source. For a brand, that means two very different audiences a few streets apart: 18 to 25-year-olds who spend their evenings in Saint-Leu and live on TikTok, and families from the rural communes of the Somme who come into town to shop. The same Meta campaign is then adapted into two edits, one shot near the Citadelle university campus or on a terrace, the other in a shop on a Saturday afternoon. Amiens was also the first French city to be named European Youth Capital, in 2020: a youthful tone does not sound forced here.
From the Pôle Santé to the Boréalia batteries, employers worth filming
Amiens Métropole states on its website more than 28,000 direct jobs in industry and logistics, with sites run by Procter & Gamble, Goodyear and Valeo. The health sector, grouped under the Amiens Health Quarter brand, brings together, according to the same source, more than 90 organisations and 10,000 jobs around the university hospital, Unither and start-ups such as Posos. Customer relations centres (Intelcia, Konecta, Médiamétrie, Coriolis) employ more than 2,000 people. For these employers, the most useful video is often a series of short testimonials: a line operator, a laboratory technician, a customer adviser each presenting their job to camera, run as Meta and TikTok ads aimed at candidates in the Somme. Energy-transition start-ups, such as Tiamat with its sodium-ion batteries, have a different need: making a technical product clear in 30 seconds for B2B customers with tight workshop shots.
Quai Bélu, ficelle picarde and the Saturday floating market
The Saint-Leu district lines up its terraces along the canals, the cathedral in the background: it is the setting that makes Amiens recognisable in a second in a restaurant Reel. Here you film a ficelle picarde coming out of the oven with a golden gratin, or a box of Amiens macarons open on a table on quai Bélu. On Saturday mornings, the floating market brings together local producers: a handheld organic TikTok, from one stall to the next, serves a delicatessen or a caterer. Visitors to the major sites walk the same streets as the people of Amiens. In 2024, the zoo received 240,900 visitors, the hortillonnages boat rides 125,900 and the Musée de Picardie 113,900, according to the review by the Observatoire du tourisme dans la Somme. A hotel or a shop can speak to them before their stay with UGC videos shot by creators on its premises, aimed at Parisians and people from Lille.
From the spring réderie to December's Chroma
The Amiens calendar offers precise windows. The spring réderie drew 80,000 people in 2024: whole streets of bargain hunters to film for the TikTok of a home decor or second-hand brand. When the weather is fine, the International Garden Festival sets up its creations in the hortillonnages (46,904 visitors in 2024) and the plant scenery is filmed from a boat. At the end of the year, the Christmas market lines up its chalets from place René-Goblet to place de l'Hôtel de Ville, and Chroma colours the cathedral façade every evening (from 27 November to 27 December in 2026, according to Somme Tourisme). The show drew 220,400 spectators over 2024. A shopkeeper in the centre shoots their window-display Reels and Christmas ads there, in the crowd, with the chalets in the background. Out of season, the colourful houses of Saint-Leu, the Maison de Jules Verne and the Tour Perret remain recognisable backdrops.
A day's shoot starting from Paris-Nord
The team leaves Paris in the morning on a direct TER from Gare du Nord, or by car when the lighting equipment requires it or the site is on the outskirts, like the Boréalia business park or the Pôle Santé. From Amiens station, rue des Trois-Cailloux, Saint-Leu and the cathedral can all be reached on foot, which makes it possible to chain several settings without transfers. A typical day: in the morning, employee testimonials or product shots at your premises; in the afternoon, UGC sequences in a shop or on a terrace; at the end of the day, low light on the canals. Beforehand, we prepare the necessary permissions with you, in particular for the inside of the cathedral or a private plot in the hortillonnages, as well as the creator casting and the shot-by-shot breakdown. The rushes are edited in Paris and delivered in the formats expected by TikTok, Instagram and Meta campaigns.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
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