Hisashii ramen
Hisashii ramen I +300 000 organic views
The challenge: what Hisashii ramen set out to achieve
Hisashii Ramen is a ramen restaurant in Rouen offering a complete immersion in the Japanese world, with carefully designed decor and an experience true to Japanese culture.
At launch, the restaurant was still little known locally and lacked visibility on social media.
The objective was clear:
Massively grow the restaurant's awareness on TikTok and Instagram to make it the go-to ramen spot in Rouen.
What we put in place
We rolled out a complete social media strategy, combining strategic content production and influencer activation.
What we designed and activated
An immersive editorial direction highlighting the Japanese world, the decor, the atmosphere and the authenticity of the ramen
Dynamic formats designed for virality, with strong hooks and pacing optimised for TikTok and Instagram
Immersive, food-focused videos showcasing the broths, the textures, the chef's gestures and the customer experience
A large-scale activation of local influencers to create a repetition effect and anchor the restaurant in Rouen's algorithm
A strategy designed to turn digital visibility into real restaurant footfall
The restaurant's decor is a selling point in its own right. The videos alternate dining room shots, which show the immersion in the Japanese world, with close-ups of the bowls, which make you hungry.
Content from local influencers and from the restaurant echo each other: viewers see the same address come back in their feed through several voices, which strengthens their urge to go and see for themselves.
The shoots took place in the restaurant, in Rouen, in vertical 9:16. The videos are subtitled and designed to stop the scroll within the first two seconds.
What it delivered
The results were fast and spectacular.
Several videos passed 300 000 organic views, generating a high volume of shares, comments and recommendations.
Many other videos also performed at a very high level, firmly establishing the restaurant in local trends.
The impact was direct:
Significant increase in revenue
Steady rise in restaurant footfall
Strong recognition and digital word of mouth
Within a few months, Hisashii Ramen became a must-visit address in Rouen, widely seen as the city's ramen benchmark.
Key results summary
Several videos at +300 000 organic views
Multiple high-performing, viral pieces of content
Direct increase in revenue
Surge in local awareness
Positioned as the ramen benchmark in Rouen
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