Sola Ramen
Sola Ramen I +10 000 followers
The challenge: what Sola Ramen set out to achieve
Paris is full of ramen restaurants.
Competition is fierce, the offer is dense, and capturing attention becomes a real challenge.
Sola Ramen operated in this highly competitive environment, with genuine product quality but digital visibility that was still underused.
The objective was clear:
Stand out, grab attention and turn that visibility into regular customers.
In a crowded market, photos of ramen bowls all look alike. Customers hesitate between several places in the same neighbourhood and often pick the one they most recently saw on video.
What we put in place
We built a social media strategy designed to grab attention instantly in a saturated feed.
The work focused on:
Strong hooks from the very first seconds
Immersive videos centred on broths, textures, technique and generous portions
Clear positioning against other ramen restaurants in Paris
Full optimisation for TikTok and Instagram
We made sure to create content that is recognisable, memorable and shareable.
Every video was designed to trigger:
“I have to go and try it.”
Filming takes place in the restaurant, in vertical 9:16, as close as possible to the broth, noodles and toppings. The hooks in the first two seconds rely on a strong image before any text appears.
The videos are subtitled for viewers watching without sound, then published on TikTok and Instagram at the same time so both accounts grow together.
What it delivered
The results delivered.
Several videos passed one million views, generating massive visibility.
Some posts reached more than 100 000 likes, proof of strong engagement and a real connection with the audience.
Thanks to this support:
The account gained nearly 10 000 followers
TikTok and Instagram both grew strongly at the same time
Many customers came to try the restaurant after seeing the videos
Some of them became loyal regulars
The strategy didn't just generate views.
It generated real, lasting footfall.
What this case study shows
Even in a saturated market like ramen in Paris,
a clear, well-executed digital strategy makes it possible to:
capture attention,
build preference,
turn an audience into loyal customers.
The million views and 100 000 likes mentioned at the top of the page refer to the account's best videos, not an average across all posts.
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