Video Agency in Rouen: UGC, TikTok and Creative Ads
Rouen is best filmed at pedestrian level: half-timbered houses on rue du Gros-Horloge, a cathedral façade painted by Monet, quays where river cruise boats dock.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Rouen
Rouen is best filmed at pedestrian level: half-timbered houses on rue du Gros-Horloge, a cathedral façade painted by Monet, quays where river cruise boats dock. The city has 117,662 inhabitants according to Insee's 2023 reference populations, and Rouen Tourisme measured 4.4 million tourists there in 2023. Two audiences therefore cross paths in the same streets, and a brand can speak to them with the same images. Esekai, a Paris studio founded by Tony Lo, makes the journey to Normandy to produce creative ads, UGC and TikTok content here.
See our work117,662 Rouennais, 4.4 million visitors
Insee records 117,662 inhabitants in Rouen (2023 reference populations), against 110,145 in 2017: the city has regained residents in six years. Around it, the Métropole claims nearly 225,000 jobs and 36,000 companies. On top of this local base comes a massive tourist flow: 4.4 million tourists and 14 million day-trippers in 2023 within the city's perimeter, including 1.9 million foreigners, according to Rouen Tourisme's review. For a brand, the consequence is practical. The same filmed sequence can run as a geotargeted ad across the metropolitan area, and as an English-subtitled version for Americans, the leading country of origin of foreign visitors in 2023. Parisians also carry weight: 18% of French tourists came from Île-de-France that year, an audience reached with weekend formats published on Thursdays.
Automotive, pharmaceuticals and the port on the Seine axis
The Métropole's industrial sector brought together 17,000 employees in 720 establishments in 2018, or 11.8% of local jobs according to Insee as cited by the authority. Automotive, food industries, pharmaceuticals and metallurgy account for most of it, and chemicals and logistics are among the sectors the Métropole highlights. Rouen Normandy Invest, for its part, lists centres of excellence such as Rouen Innovation Santé, focused on biotech and medtech, and a cluster devoted to engineering sciences and ecotechnologies. These companies are looking for technicians, line operators, process engineers. An employer-brand video filmed on the job, with an operator explaining their day to camera, is distributed on TikTok and Instagram to candidates aged 20 to 30. The Métropole's 2025-2030 economic transition strategy opens up another subject: a site that is decarbonising its production has a concrete story to show its B2B customers.
From the Vieux-Marché to the Aître Saint-Maclou
Rouen's gastronomy has its own weekend: the Fête du Ventre, which each October brings together more than 170 producers, artisans and chefs around place du Vieux-Marché, place de la Pucelle and rue aux Ours. The 2023 edition attracted 36,065 tourists and 80,065 day-trippers, according to Rouen Tourisme. For a restaurant, it is the moment to publish: a Reel of the pressed canard à la rouennaise, a chef demonstration, a UGC creator tasting an apple sugar while walking between the stalls. On the retail side, the flow can be read in the footfall figures: the Aître Saint-Maclou received 704,977 visitors in 2023, the église Sainte-Jeanne-d'Arc 350,131. Shops and cafés along these routes benefit from itinerary-style TikToks, which hook the visitor the day before they arrive.
From the Jeanne d'Arc festivities to the Cathédrale de lumière
Rouen's calendar provides a shooting thread almost all year round. In spring, the Fêtes Jeanne d'Arc (76,100 tourists and 152,000 day-trippers in 2023, 45% of them foreign) fill the historic centre. In 2026, the Cathédrale de lumière occupies the façade from 29 May to 26 September with Floraison sauvage, a creation by the Japanese artist Mika Ninagawa: show at 11 pm every evening in July, at 10 pm in the second half of August. These times mean crowd and reaction shots have to be scheduled after dinner. The Armada, a gathering of tall ships on the quays, drew more than 1.5 million tourists and day-trippers over ten days in 2023: when it returns, the left-bank quays become the setting. Autumn brings the Fête du Ventre then the Saint-Romain fair on the esplanade Saint-Gervais, two grounds for more festive TikTok content.
Hisashii Ramen, our Rouen reference
Hisashii Ramen is a Rouen ramen restaurant with a carefully designed Japanese interior, still little known when it opened and barely visible on social media. Esekai built its organic presence on TikTok and Instagram Reels. Several videos passed 300,000 organic views, with a high volume of shares, comments and recommendations, and the restaurant recorded an increase in revenue and in-house footfall. For a project in Rouen, preparation is done remotely: brief, shot list, photos of the venue sent by the client. On the day, the train from Saint-Lazare drops us at Rouen Rive-Droite, at the top of rue Jeanne-d'Arc, and the centre can be covered on foot. A restaurant is filmed during the lunchtime service, the to-camera hooks in the afternoon, the dining-room atmosphere in the evening.
Our case studies in Rouen
Hisashii Ramen: +300,000 organic views How Esekai generated +300 000 organic views for Hisashii Ramen with TikTok and Instagram Reels. Content strategy for a Japanese ramen restaurant.Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
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