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Video agency, Normandy

Video agency Évreux: TikTok ads, Reels and UGC in the Eure

On 26 August 1945, the inauguration of the rue de Grenoble launched the reconstruction of Évreux, and this rebuilt centre on the banks of the Iton has just received the Patrimoine de la Reconstruction en Normandie label.

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● Video agency in Évreux

Shooting, editing and publishing for brands in Évreux

On 26 August 1945, the inauguration of the rue de Grenoble launched the reconstruction of Évreux, and this rebuilt centre on the banks of the Iton has just received the Patrimoine de la Reconstruction en Normandie label. The prefecture of the Eure has 49,360 inhabitants in 2023 according to Insee and slightly more than two jobs for every working resident. Close to Paris by train, the town lets our video agency crew shoot UGC, Reels and TikTok ads on site without organising a hotel night.

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35,960 jobs for 17,838 working residents

Insee records 35,960 jobs in Évreux in 2023 for 17,838 employed people who live in the commune: every morning, the town fills up with employees coming from the urban area and the département. The prefecture, hospital and public bodies concentrate a significant share of activity here. For these employers, the difficulty is not making themselves known to residents but convincing candidates to come and work in a mid-sized town close to the Île-de-France. An employer-brand video shot in the real premises, with an employee explaining their commute, their job and their team, answers this question better than a job description. The 15 to 24 age group accounts for 15% of residents in 2023, and under-15s 19.2%, a young population you reach on TikTok and Instagram rather than in the local press.

Reconstruction-era buildings on the banks of the Iton

The town of Évreux received the Patrimoine de la Reconstruction en Normandie label on 12 September 2024, awarded by the Region. In the centre, the buildings rebuilt after the bombings line the Iton and stand alongside the buildings that were spared: the town hall, the cathedral, the post office. This post-war architecture, often overlooked, offers clean lines, arcades and views over the river that lend themselves well to a fashion, design or property video. An estate agency can film the tour of a renovated 1950s flat there; a clothing brand can have a UGC creator pose in front of the light-coloured façades of the centre. The banks of the Iton, with their footbridges, add a green backdrop that makes a change from stone and suits wellness or sports content.

Place Clemenceau on Saturday, La Madeleine on Sunday

The town-centre market is held at place Clemenceau on Wednesdays and Saturdays from 8 a.m. to 1 p.m., according to the town. Other markets liven up the neighbourhoods: Saint-Michel on Tuesday and Friday mornings, Nétreville on Wednesday afternoon at place des Peupliers, La Madeleine at place Kennedy on Friday afternoon and Sunday morning. For a shopkeeper or a restaurateur, these events are living sets: the stall put up at dawn, the customer tasting, the recipe of the day. Shops, carriers, hotels and restaurants make up 29.4% of the productive fabric: 1,079 establishments out of 3,673 active ones in 2024. Insee also records 38 bakery-patisseries and 72 hairdressing salons in 2025: in a centre of this size, a shop that regularly publishes Reels shot in the street quickly stands out from its neighbours.

Long Buisson and the La Madeleine district

Évreux Portes de Normandie states that the Long Buisson business park and the La Madeleine district are classified as a Territoire entrepreneurs zone, formerly a zone franche urbaine, where companies that hire locally can, under conditions, benefit from exemptions. The urban area also offers business property support. For a company setting up or recruiting in these zones, video serves two purposes: showing the site to future employees who live in the district, and presenting the business to B2B customers. A short format, shot in the workshop or warehouse with the owner to camera, can be adapted for LinkedIn for buyers and for Instagram for recruitment. Thirteen hotels and 627 rooms were recorded at the start of 2026, enough to house a crew shooting over two days.

A day in Évreux, from the gare Saint-Lazare

Évreux is reached by direct train from Paris Saint-Lazare, which allows us to arrive early and leave in the evening. Before the day itself, we settle remotely the script, the sequence of scenes, the opening lines and, if your target is local, the Normandy creators who will deliver them. Permit requests to film in public space are submitted to the town. A typical day starts at the place Clemenceau market on a Wednesday or Saturday, continues on your premises with close-ups of objects and your teams speaking, then finishes along the Iton or in front of the cathedral in the late afternoon. The crew works with light kit, with no vehicle if everything happens in the town centre. The return is by the last train, hard drives in pocket, and the first edited versions reach your inbox a few days later.

Sources of the figures quoted Insee, Dossier complet, commune d'Évreux (27229), RP 2023, établissements 2024, équipements 2025, hôtels 2026 (Full file, commune of Évreux, 2023 census, establishments 2024, amenities 2025, hotels 2026) Ville d'Évreux, Label Patrimoine de la Reconstruction (Patrimoine de la Reconstruction label) Ville d'Évreux, Les marchés d'Évreux (The markets of Évreux) Évreux Portes de Normandie, Entreprise (Territoire entrepreneurs, aides) (Business: Territoire entrepreneurs, support schemes)
+40% click-through rate (CTR)
-30% cost per acquisition (CPA)
x2 à x3 return on ad spend (ROAS)
Why?

Why creative ads deliver better results

An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.

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How?

Our approach to creative ads

Every video is designed to be tested, measured and then improved.

01

Strategy & audience analysis

Market, goals and audiences: we choose the angles to test.

02

Visual creation & ad copywriting

Scripts, shooting and editing to each platform's codes.

03

Testing, iteration & continuous optimisation

We compare the variants and roll out the winners.

FAQ

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Because your customers and your candidates recognise their town. An ad shot at place Clemenceau or on the banks of the Iton creates a feeling of closeness that no stock image can replace. For a local employer, showing the real workplace reassures candidates about the commute, the atmosphere and the team, which improves the quality of the applications received.

Yes. With a young population, 15% aged 15 to 24 and 19.2% under 15 in 2023 according to Insee, the profiles exist. We run a targeted casting according to your customer base, parents, students or young professionals, and we brief each creator in writing. If the project calls for it, we also come with Parisian creators.

Yes, with the agreement of the traders filmed. The town-centre market at place Clemenceau is held on Wednesday and Saturday mornings until 1 p.m. We arrive as the stalls are being set up for the calmest shots, then film the exchanges with customers in mid-morning, before moving on to the kitchen for the rest of the Reel.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

In our clients' words
01 / 02
Verified review, Trustpilot
A team that understands the business stakes, not just video. The setup brought us more visibility and more sign-ups.
Valentin Blanco CEO, Virage Prépa
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Client, Automotive
Content that meets our brand standards, delivered at the pace of the platforms. The France launch exceeded our targets.
Nicholas K. Sales Director, BYD
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