Video Agency in Brest: UGC, TikTok and Creative Ads
In Brest, a single shooting day can go from a naval repair workshop to an oyster stall at the halles Saint-Louis, then end beneath the nave of the Capucins.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Brest
In Brest, a single shooting day can go from a naval repair workshop to an oyster stall at the halles Saint-Louis, then end beneath the nave of the Capucins. The commune had 142,346 inhabitants in 2023 according to Insee, and 85,354 jobs were located there the same year. Looking for a video agency in Brest? The Esekai team comes from Paris and shoots TikTok and Meta creative ads, UGC videos and Reels on location, designed for an audience that lives, works or spends its holidays at the tip of the Finistère.
See our work142,346 inhabitants and 4,136 employer establishments
Insee's figures describe a compact city: 2,875.1 inhabitants per km² in 2023, a population growing by 0.3% a year between 2017 and 2023, 77,236 households. On the business side, Brest had 4,136 employer establishments at the end of 2024 (excluding defence), 75.2% of them in trade, transport and services, and 68.4% employing between 1 and 9 people. In practical terms, most Brest advertisers are small businesses whose customers live in the conurbation. For them, a Meta campaign targeted on the métropole, with three or four UGC videos shot in the shop or the practice, speaks louder than a brand film. The density also works in our favour on the day: Siam, Saint-Martin, Recouvrance and the port are quickly linked, which makes it possible to chain several locations without losing the light.
Naval Group, CHRU, Arkéa: recruiting and selling on video
According to Brest métropole (data updated in 2023), 21,180 direct jobs are attached to the Brest-Lorient defence base; Naval Group accounts for 2,830 jobs there and Thales DMS for 1,678. Healthcare is the métropole's second-largest employer with 14,835 jobs, 6,500 of them at the CHRU alone. Arkéa, which has its headquarters in the area, employs 3,700 people in the employment area, and the Even group (Paysan Breton, Mamie Nova) 1,930. These employers compete for the same profiles, often graduates of ENSTA Bretagne, IMT Atlantique, ISEN, ENIB or UBO. The format that works: 30 to 45-second portraits of employees, filmed at their workstation, shown on TikTok and Instagram to students. For the members of the Pôle Mer Bretagne Atlantique (more than 300), we also shoot B2B product videos usable at trade shows and on LinkedIn.
Halles Saint-Louis, rue de Siam and the commercial port
Brest's retail is concentrated along the Siam and Jean-Jaurès axis, with narrower streets around it where the independent shops are. The halles Saint-Louis and their market (oyster stalls, local produce) lend themselves to UGC tasting videos, shot handheld, with the noise of the market in the background. For a restaurant on the commercial port or a crêperie in Saint-Martin, a 20-second Reel of the pass in full service, or of a kig ha farz being carved, hooks better than a photo of the menu. Tourism matters too: the Brest terres océanes destination recorded 9.9 million overnight stays between April and September 2024 according to Adeupa, with about twenty cruise ships a year in the port according to the métropole. Hotels and leisure businesses are best off publishing their TikToks before June, when visitors are planning their stay.
Capucins, Recouvrance and the harbour through the seasons
The cable car linking the Jean Moulin station, at the bottom of rue de Siam, to the Ateliers des Capucins gives elevated shots over the Penfeld, no drone needed. Beneath the nave of the Capucins, there is an immense covered stage, very useful when the sky changes three times in a morning. The pont de Recouvrance, the Tour Tanguy, the quays of the commercial port and the Moulin Blanc marina near Océanopolis provide backgrounds that every Brest resident recognises. On the calendar side, the Jeudis du port enliven the commercial port on summer evenings. The Fêtes maritimes recorded 500,000 entries from 12 to 16 July 2024 according to Adeupa. They now take place every three years, and the next edition will be held from 9 to 14 July 2027 according to France 3 Bretagne. For a brand that wants to be visible there, the ads need to be shot from spring 2027.
A day's shoot in Brest, from Paris
The team comes from Paris on the direct TGV from Montparnasse or by plane to Brest Bretagne airport, with light equipment that fits on the train. Everything is prepared remotely: brief, scripts, creator casting, location scouting from your photos and permit requests (public spaces, industrial sites, quays). On site, a typical day looks like this: employee interviews in the morning at your premises, UGC sequences in the shop or at the halles in late morning, then atmosphere shots in Recouvrance or on the port in late afternoon. The wind off the harbour obliges us to fit every mic with a windshield and to plan an indoor plan B. For each concept, we shoot several hooks in order to test the variants on Meta and TikTok. Editing is then done in Paris, and you approve the versions remotely.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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