Video Agency in Lorient: UGC, TikTok and Ads, from Ocean Racing to Fishing
In the former submarine bunkers of Keroman, it is now Ultim trimarans being lovingly tended: Lorient has turned its military base into a hub for ocean racing.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Lorient
In the former submarine bunkers of Keroman, it is now Ultim trimarans being lovingly tended: Lorient has turned its military base into a hub for ocean racing. The city has 58,329 inhabitants in 2023 according to Insee, one of the busiest fishing ports in France and a festival that draws the Celtic nations every summer. Our team leaves Paris to come and shoot TikTok and Meta ads, UGC videos and Reels for Breton brands, from the shipyard to the crêperie.
See our workFrom Bunkers to Ultims: the Sailing Valley
Built by the German army between 1941 and 1944, the Keroman base could house around thirty submarines, which made it the largest on the Atlantic Wall. In the late 1990s, skippers such as Alain Gautier and Franck Cammas settled there, the bunkers became boat sheds, and the Cité de la Voile Éric Tabarly opened in 2008, with the Pen Duick yachts moored out front. The tourist office counts more than 200,000 visitors a year. For racing teams and for makers of sails, electronics or deck hardware, video is a partnership tool as much as a recruitment one: a boat preparer explaining a setting, a skipper introducing their sponsor, a launch filmed in close-up. These are short, technical, spectacular pieces of content that work on Instagram, LinkedIn and TikTok.
Fishing Port, Fish Auction and the Merville Market Hall
The tourist office presents Lorient as the leading fishing port, ahead of Boulogne and Le Guilvinec, with more than 25,000 tonnes of fish landed every year. That fish ends up in the Merville market hall, built in 1964 and under renovation since April 2024: the traders have moved into temporary halls close by, open Tuesday to Sunday until 1 pm, with the fishmongers at the centre of attention. For a seafood restaurant or a fishmonger, the video story is obvious: the boat coming in, the morning stall, the lunchtime plate. At the port of Keroman, shipowners such as Apak, the Armement de la pêche artisanale de Keroman, are working to decarbonise their vessels: a strong subject for an employer-brand or B2B communication video, filmed on board with the crew.
The Numbers of a Breton Hub City
Insee counts 58,329 people living in Lorient in 2023, up from 57,149 in 2017, but the town employs far more people than that: 37,068 jobs in 2023 for 23,194 employed resident workers. People aged 25 to 39 make up 19.9% of the population. The 2024 Insee register lists 6,499 active establishments, 1,590 of them in sales, logistics, hospitality or catering. The 2025 amenities database records 52 bakery-pâtisseries and 98 hairdressing salons, and just 13 hotels with 482 rooms at the start of 2026. For a shop in the centre, the customer base therefore also includes workers who commute in from the wider area, who can be reached on Instagram at lunchtime. The few hotels are full in August: their presentation videos need to be running from spring.
Ten Days of Interceltique in August
The 55th Festival Interceltique de Lorient took place from 31 July to 9 August 2026, with Cornwall as the guest nation and the Grande Parade des Nations celtes on the morning of Sunday 2 August. Over those ten days, the city changes its face: bagadoù in the streets and concerts across town. For a Breton clothing, drinks or local-produce brand, it is the moment to be visible to an audience from all over Celtic Europe, with UGC content shot in the middle of the festival. For a restaurant or bar, a series of Reels published every day of the festival keeps people wanting to come back. Outside the festival, spring and early autumn bring a very photogenic Atlantic light over the harbour and a calmer town for product shots.
A Shoot Day Between the Station and the Harbour
Lorient is reached by TGV from Paris, and the team arrives with light equipment that can be carried by boat if the shoot continues in Port-Louis or on Groix. Beforehand, we lock down the script, the hooks, the shooting order, the Morbihan creators selected, and the permit requests for the quays or access to a pontoon. On a port site or on board, we follow the safety instructions and the schedules imposed by the activity. A typical day starts at the market hall when it opens, continues at the port or at Lorient La Base for the boat shots, then moves to your premises for testimonials, and ends on the harbour at golden hour. Back in Paris, the fishing, sailing and counter sequences are then assembled into small series that echo one another from one post to the next.
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