Video agency in Clermont-Ferrand: UGC, TikTok and creative ads
In Clermont-Ferrand, you can film a black-stone cathedral, the headquarters of a CAC 40 group and a volcano all in the same day.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Clermont-Ferrand
In Clermont-Ferrand, you can film a black-stone cathedral, the headquarters of a CAC 40 group and a volcano all in the same day. Clermont Auvergne Métropole has 295,488 residents in 2023 and 168,023 jobs by place of work according to Insee: a catchment area large enough for geotargeted Meta campaigns, yet compact enough that a face recognised on place de Jaude speaks to the whole conurbation. Our team sets out from Paris and sets up its cameras at your premises in Clermont for your TikTok and Meta creative ads, your UGC videos and your Reels.
See our workA metropolitan area of 295,488 residents, and students who leave
Insee records 295,488 residents in Clermont Auvergne Métropole in 2023, with a density of 982.9 inhabitants per km², and 10,704 employer establishments at the end of 2024. For a brand, that means a measurable local audience: a city-centre business can target the metropolitan area on Meta without wasting its budget on the whole of the Puy-de-Dôme. The other figure that matters is youth. In its study on the Grand Clermont, Insee notes that the area attracts many students but that they tend not to stay once they have graduated, and that retaining these young professionals is a major challenge. In practical terms, this is a TikTok audience to win over during their years of study: internship videos filmed by work-study students, "first job in Clermont" formats shot in the offices, and to-camera answers to the questions candidates ask about the city.
Michelin, research and the mid-sized firms that are hiring
Michelin, established in Clermont-Ferrand for nearly 130 years, has its headquarters at the Carmes site, and Insee puts the rubber products industry at 7,000 jobs in the metropolitan area in 2021, a presence five times stronger than in France as a whole. Research and development carries four times the weight it does nationally. Around this pillar, the study cites new establishments of mid-sized firms such as Thea Pharma or Activ'Adis, the growth of Quantel Medical and the arrival of a Hermès site in the Grand Clermont. Further north, the Biopôle Clermont-Limagne and names such as Limagrain, Volvic and Jacquet drive the food industry. For these companies, the useful videos are precise ones: a portrait of a test engineer for the employer brand, a craftsperson's gesture filmed in macro, a forty-second product demo for a B2B trade show or a LinkedIn campaign.
Truffade, the Saint-Pierre market and the puy de Dôme train
Clermont's retail scene unfolds between place de Jaude, with its stores and shopping centre, rue des Gras running down from the cathedral, and the Saint-Pierre covered market, with its stalls of saint-nectaire and fourme d'Ambert. It is a perfect backdrop for a cheesemonger's Reel or a food brand's "I do my shopping" UGC. On the restaurant side, a truffade stretching out of the pan remains an unbeatable opening shot on TikTok. Tourism is concentrated on the puy de Dôme: the Panoramique des Dômes recorded 121,621 ascents in August 2024, a record since it opened in 2012, and the site's 2024 press kit reports more than 550,000 visitors a year. Hotels, gîtes and leisure venues find their format there: a creator who rides up on the train, films the summit and tells the story of their day.
Jaude, Montferrand and the short film festival in February
Place de Jaude and its statue of Vercingétorix give an opening shot that every Clermontois recognises in a second. The Cathedral of Notre-Dame-de-l'Assomption, built of dark Volvic stone, offers a strong contrast for a fashion or cosmetics ad. The Montferrand district, with its townhouses, lends itself to calmer scenes. On match days at the stade Marcel-Michelin, the neighbouring streets fill with ASM supporters, which is good fuel for sports-brand content or a local brasserie. The calendar matters too: the Festival international du court métrage ran from 30 January to 7 February 2026 with more than 500 films, and the city fills with image professionals. In summer, the Nocturnes du puy de Dôme open the summit in the evening, and the Chaîne des Puys, a UNESCO World Heritage site, changes colour with every season.
A day's shoot, arriving from Paris-Bercy
The team comes up from Paris by Intercités train from Bercy station, or by the A71 when the lighting kit is heavy. Everything is prepared beforehand: script and hooks approved, remote location scouting, casting of UGC creators from Clermont or from Paris, permit requests to the City for public space and to the site manager for the puy de Dôme. A typical day starts at the Saint-Pierre market at opening, before the crowds, continues in a kitchen or shop around midday, then in a workshop or office in the afternoon for employer-brand formats. We don't do drone work: wide views are taken from the summit of the puy de Dôme or the heights of Montferrand. By the end of the day, each concept exists in several hook versions, ready to be tested on TikTok and Meta.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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