Video Agency in Valence: UGC, TikTok and Ads Shot in the Drôme
In Valence, a shortbread shaped like a little figure, the Suisse, recalls that Pope Pius VI died in the city in 1799: the kind of local detail a customer recognises in a second in their TikTok feed.
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In Valence, a shortbread shaped like a little figure, the Suisse, recalls that Pope Pius VI died in the city in 1799: the kind of local detail a customer recognises in a second in their TikTok feed. The commune has 64,458 inhabitants in 2023 according to Insee and 48,763 jobs the same year, two figures that matter to any brand targeting the Drôme. Esekai takes the train from its Paris offices to shoot creative ads, UGC videos and organic content as close as possible to your customers.
See our workThe Suisse, the pogne and the avenue Victor-Hugo address
The Valence Romans tourist office presents the Suisse as the symbol of Valence. Legend credits its origin to a baker who wanted to pay tribute to the Vatican's Swiss Guards after the death of Pius VI in the city in 1799. With the pogne de Romans, the ravioles and the caillette de Chabeuil, it is a repertoire that locals recognise from the first shot. For a pâtisserie, the Reel almost writes itself: the shaping of the little man, the tray coming out of the oven, then a customer biting into one on the pavement. Further up the range, the Maison Pic, at 285 avenue Victor-Hugo, holds three Michelin stars in 2026 under chef Anne-Sophie Pic, according to Relais & Châteaux. This name puts the town on the gourmet map, and bistros, wine merchants and delicatessens can lean on that reputation with short TikToks shot in the kitchen or at the counter.
64,458 Valentinois, 33,225 households and many homeowners
Insee's 2023 figures describe a stable city: 64,458 inhabitants, a population growing by 0.2% a year between 2017 and 2023, 1,756.8 inhabitants per km² and 33,225 households. 44% of these households own their main residence, and the median standard of living reaches €22,790 in 2023. For a brand, this sketches an audience that compares before buying and believes what it sees at a neighbour's more than on a poster. A kitchen fitter, a joinery installer or a renovation tradesperson is better off filming a real job at a Valence homeowner's, with their testimonial to camera, rather than a 3D render. The 11.5% of vacant homes recorded the same year also speak to estate agencies: a one-take viewing, a before and after of the works, and a 45-second video that holds to the end.
Rovaltain, Lautagne and the weight of industry
The commune has 3,273 employer establishments at the end of 2024, of which 72.5% are in retail, transport and services and 5.9% in industry, according to Insee. At the scale of Valence Romans Agglo, industry weighs far more than this communal figure: the agglomeration's February 2025 economic newsletter attributes to it 20% of the wealth created and 21% of private-sector salaried jobs. Aventech, which designs energy containers and electrical switchboards, has set up an 18,000 m² factory at Rovaltain where 250 employees are expected to work eventually. South of the town, the Lautagne business park was redeveloped in 2024. This fabric calls for employer brand videos shot in the workshop, product demos designed for LinkedIn and portraits of technicians explaining their job without jargon, to be run before a recruitment fair at the Palais des Congrès et des Expositions Jacques-Chirac.
From the Peynet kiosk to July evenings on the Champ de Mars
The kiosk on the Champ de Mars is the shot every Valentinois recognises. A first kiosk was put up there in 1862, replaced in 1890 by the current one, designed by Eugène Poitoux and listed as a historic monument in 1982. Raymond Peynet sketched his famous lovers there during a visit to Valence in 1942. Below it, the parc Jouvet suits calmer sequences. July changes the scenery: the entirely free festival Sur le Champ puts up a large stage in front of the kiosk for four or five evenings, generally after 14 July, and Vianney and Orelsan both played there before becoming famous. For a drinks brand or a food truck, these are crowd and late-evening shots that are easy to edit into Reels. For a clean product shot, with no passers-by in frame, a spring morning is better, when the esplanade is still empty.
From station platform to final shot: how a visit unfolds
According to the same agglomeration newsletter, Valence Romans Agglo ranks third in the Arthur-Loyd Barometer among agglomerations of 100,000 to 300,000 inhabitants, with first place for station footfall. For us, that means a simple journey from Paris, to Valence TGV, at Rovaltain, or to Valence-Ville, right in the centre. Before leaving, we agree with you on the messages, the hooks to test and the profile of the UGC creators, recruited in the Drôme or neighbouring Ardèche so that your customers see themselves in them. Permissions are requested in advance: the City for the Champ de Mars, site management for a workshop. In the morning, we film your teams and products on your premises; the afternoon heads to the old town or the kiosk for the UGC scenes, as the light drops. In the edit, each video comes out in several opening versions, to be pitted against each other on TikTok and Meta.
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