Video agency in Roanne: UGC, TikTok and social ads
The Praluline has not changed its recipe since Auguste Pralus launched it in 1955, and this brioche studded with pink pralines is still the first thing people associate with Roanne.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Roanne
The Praluline has not changed its recipe since Auguste Pralus launched it in 1955, and this brioche studded with pink pralines is still the first thing people associate with Roanne. This town of 35,409 residents in 2023 according to Insee also keeps the memory of its textile-mill chimneys. We travel up from Paris to film social ads, UGC testimonials and TikTok formats built on these very concrete skills: dough rising, fabric coming off the loom, a customer pushing open the door of a shop.
See our workPraline brioche and the table at Ouches
According to the Roannais tourist office, the Praluline can be found at the Maison Pralus in the town centre, on the pedestrian street and at the Halles Diderot, and it is shipped to fans around the world. A treat this recognisable lends itself to product UGC: box opened on the table, slice cut in close-up, first spontaneous verdict. For a local food business, the useful message is not "come to Roanne" but "here is what we make here, and have for a long time". Roanne's gastronomy also has an international signature: the Maison Troisgros, based at Le Bois sans Feuilles in Ouches, right next to the town, keeps its third place in the La Liste 2026 ranking, and César Troisgros was named Chef of the Year 2026 by Gault & Millau on 17 November 2025. A restaurant in town can draw on this collective reputation in its Reels, by showing its own produce.
From looms to factory outlets
The tourist office notes that at the end of the 19th century, 10,000 workers worked in Roanne's mills, that the town was nicknamed the city of 100 chimneys around 1900, and that several companies there still make high-quality fabrics intended for haute couture. It also cites factory outlets, such as Petit Bateau in Roanne. For a textile manufacturer, the most effective video shows the material before the product: the bobbin, the thread running through, the hand checking a piece. This type of shot serves both a B2B campaign aimed at buyer brands and an employer brand series to recruit operators and technicians. For a factory outlet, a "haul" type UGC format (the customer unboxes their purchases to camera) attracts customers who sometimes come from far away for a bargain.
What Insee's figures say
The municipality had 35,409 residents in 2023, with a population rising slightly by 0.5% a year between 2017 and 2023, driven by arrivals rather than births. It offered 23,605 jobs and had 1,649 employer establishments at the end of 2024, of which 71.7% were in trade, transport and services and 72.5% had 1 to 9 employees. Roanne is therefore a town of small businesses, with a fairly low share of homeowners (38.5% of households in 2023). For a video agency in Roanne, this shapes the way we work: rather than a big production, we offer a shopkeeper, a craftsperson or an industrial SME a short, regular series, shot in one day, that feeds Instagram, Facebook and TikTok for several weeks. The many tenant households are also a natural target for estate agencies and moving services.
Port, canal and the Foire froide in December
Five minutes from the centre, the marina opens onto the Canal de Roanne à Digoin, starting point of the Véloire, a 25-kilometre greenway along the towpath according to the tourist office. Small electric boats that need no licence can be hired there, and the Esplanade des Mariniers, redeveloped in spring 2024, hosted the Fête de la musique for the first time. It is the simplest setting for a leisure, cycling or terrace-dining Reel in the fine-weather months. Winter changes the programme: in mid-December, the Foire froide brings more than 300 exhibitors to the port, with a crowd and end-of-year light that shopkeepers can use in their TikToks. The banks of the Loire and the Monts du Roannais, a few kilometres away, offer nature shots for an outdoor brand.
From pastry lab to towpath
For a food business, the right slot is early, when the batches come out and the shop has not yet opened: so we stay overnight on site the day before. The script, the creators' lines and the shot list are approved remotely a week beforehand, and the town hall receives our request if a tripod or extras occupy the pavement. On site, the order follows the light and the rhythm of the business: production at dawn, shop window and customers mid-morning, interview with the manager after the lunchtime rush, then the port and the Véloire as the sun drops over the canal. A textile workshop follows the same logic, with machines running in the morning. We come home with enough to edit a main ad, three hook variants and a handful of Reels for the shop's account.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
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