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Top Grands Buffets

Top Grands Buffets I +30% revenue growth

+30% revenue growth Key result
50 000 Views per video
97 000 Views (top video)
01, The challenge

The challenge: what Top Grands Buffets set out to achieve

Top Grands Buffets is a well-established restaurant in Montpellier, known for its generous and varied all-you-can-eat buffet.

So the goal wasn't to support an opening, but to officially launch its presence on Instagram and TikTok in order to:

raise the restaurant's profile with new local customers,

modernise its image with content suited to today's habits,

showcase the on-site experience (choice, abundance, conviviality),

turn social media into a living shop window for the restaurant.

Before we stepped in, there was no structured editorial line and no content designed for the codes of short-form video platforms.

02, The approach

What we put in place

We designed a full social media launch strategy, aiming to quickly establish a clear, recognisable online identity.

Our support

Defining the digital editorial DNA, built on what makes the venue strong: the variety of dishes, the “wow” effect of the buffet, the generous portions and the immersive experience.

Creating video formats tailored to TikTok and Instagram, designed to:

show the abundance and variety in a few seconds,

make people want to come and try it with friends or family,

make the experience tangible and accessible.

Distinctive concepts, combining:

visual walkthroughs of the buffet,

focus on specific specialities,

real customer scenarios,

dynamic content showcasing the restaurant's atmosphere.

Shoots optimised for vertical format and platform pacing, with particular attention to appetising shots, immersive camera movements and short, high-impact sequences.

Building a consistent content base to feed the accounts regularly from launch and send positive signals to the algorithm.

03, The videos

The videos we produced

Click to turn on the sound
04, The results

What it delivered

The account launch quickly established a recognisable, professional presence on social media.

The content began to:

drive discovery among a local audience who didn't yet know the restaurant,

reinforce the image of generosity and variety already felt on site,

create interactions (shares, tags, comments) typical of food content.

Social media thus became a new point of contact with customers, complementing word of mouth and review platforms.

Goals achieved

+30% revenue growth in the first month of the partnership

First TikTok video at 97 000 views

Average of 50 000 views per video on TikTok

Revitalisation of the Montpellier restaurant with a new, younger clientele

Growth in local awareness through engaging content

+30% revenue growth Key result
50 000 Views per video
97 000 Views (top video)

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A studio that creates 9:16 content, the native format of TikTok, Instagram Reels and YouTube Shorts. These videos are designed for mobile viewing and platform algorithms. Esekai produces them in our Paris studio or on location at clients' sites across France.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

A UGC studio in Paris gives you access to a network of creators, fast shoots and creative direction that knows the codes of social media. Esekai handles casting, scripts and production of your UGC videos from start to finish, with authentic content that converts better than traditional advertising.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

Yes. Our crews travel throughout France, Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes and every region.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

Cost depends on the number of videos and the level of management you want. Get in touch for a tailored quote, strong value and measurable return.

Don't take our word for it: our clients see significant lifts in visibility and engagement. We analyse every piece of content, test approaches and optimise continuously.

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