Globe Trotter
Globe Trotter I +70% footfall from the first month
The challenge: what Globe Trotter set out to achieve
Globe Trotter is an all-you-can-eat buffet chain known for the richness of its offer and the diversity of its cuisines, attracting families, groups and workers from its catchment area.
The restaurant already had a solid customer base and a good digital presence, but it was not being used enough as a strategic tool. Its social media lacked structure and reflected neither the scale of the offer nor the real experience on site.
So the goal was not simply "to be visible", but to make social platforms a real customer acquisition channel, able to:
trigger planned visits (lunches, dinners, weekends),
fill quieter days more effectively,
attract groups and events (birthdays, group meals),
remind existing customers to come back more often.
What we put in place
We repositioned social media as a dynamic commercial showcase, designed to instantly turn the buffet experience into an intention to visit.
A conversion-driven editorial line
The content was built to answer one simple question users ask themselves: "Is it worth the trip?"
So we focused on:
the real variety of the stations (rather than a simple overall presentation),
quantity and freshness visible on screen,
the option of coming as a group with no hassle,
the friendly, accessible feel of the place.
Formats designed to drive the decision
Instead of corporate content, we favoured:
immersive camera walkthroughs that make you feel you are already there,
fast-paced videos showing the available choice in a few seconds,
real customer scenes (full tables, loaded plates, shared moments),
short content reminding people that Globe Trotter is an easy option for a meal with no compromise.
Each video had a clear role: project the experience and reduce hesitation about coming.
Production built for consistency
We set up a content engine that feeds the accounts continuously, so that social media becomes an active touchpoint with local customers rather than an occasional gallery.
What it delivered
The social activation repositioned social media as a concrete footfall driver, with visible effects on the restaurant's business.
The content helped to:
strengthen the decision to visit among new customers discovering the restaurant online,
increase how often existing customers, regularly exposed to the posts, came back,
make the restaurant an easier choice for group meals thanks to a clear perception of the offer,
support weekday occupancy by highlighting the availability and variety on offer,
establish Globe Trotter as the "obvious" option when organising a hassle-free meal.
Social media thus moved from an image role to a footfall accelerator, built into the customer decision journey.
Key results
+70% footfall from the first month
+30% revenue compared with the previous quarter
A notable rise in weekday occupancy, with an average of 120 extra covers per service
Social media became a real decision-making tool, often checked before visiting.
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