Video Agency in Neuchâtel: UGC, TikTok and Creative Ads
The world’s first quartz watch, the Beta 21, was developed in Neuchâtel in 1967 by the Centre électronique horloger, the city reminds us.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Neuchâtel
The world’s first quartz watch, the Beta 21, was developed in Neuchâtel in 1967 by the Centre électronique horloger, the city reminds us. This heritage of the infinitely precise still feeds the local economy, from the Microcity laboratories to the luxury houses. In 2015, the city had 31,700 jobs according to its own figures. Esekai, which works from Paris for brands in France, Belgium and French-speaking Switzerland, comes here to film UGC videos, TikTok formats and Meta ads tailored to this demanding audience.
See our workMicrocity, CSEM and the economy of the infinitely precise
Among the players in the infinitely precise based in Neuchâtel, the city cites the CSEM, the Swiss Centre for Electronics and Microtechnology, founded in 1984, the Swiss Foundation for Research in Microtechnology, the Neuchâtel site of the EPFL and the University with its Time and Frequency Laboratory. These skills end up, it says, in smartphones, cars, hearing aids and space and medical equipment. For a start-up or an SME in this sector, video is a way of making visible what cannot be seen: a component a few millimetres across, a clean room, a test bench. We film these objects in macro, with an engineer explaining in thirty seconds what they are for, then adapt it all for LinkedIn, for a fundraising round or for recruiting rare profiles, who also make up their minds based on the image a team projects.
Takeda, Philip Morris, Richemont: filming in an industrial setting
The city also presents several international groups based on its territory: Philip Morris, which celebrated 50 years of presence in 2017 and carries out research and development there, Takeda, in a Puits-Godet plant built by Baxter in 1995, Johnson & Johnson, with activities producing implants and suture systems, and Richemont, through Officine Panerai and a research centre integrated into Microcity. Bulgari is also among the luxury names cited. These companies have strict confidentiality and security rules, and video there follows a protocol: authorised zones, screens masked, prior approval of the shot list. The most requested format remains employer branding, with employees filmed at their workstations, often in several languages, for recruitment campaigns in Switzerland and neighbouring France.
Serrières, Suchard and the chocolate-making tradition
The Serrière valley tells the city’s other industrial story. Philippe Suchard settled there in 1826, and the chocolate factory employed nearly 2,000 workers in its plants; Sugus caramels were launched there in 1931, before production ended in the 1990s. In 1811, the river drove 38 mill wheels. Today, new activities occupy the former factories. For a chocolatier, confectioner or gourmet brand, this history provides a strong origin story: a Reel that starts from the Serrières buildings and ends at today’s workshop places the brand in a tradition. For shops in the centre, the city even offers a Chocolatissimo trail, proof that the subject appeals to visitors. A UGC tasting video, shot in the shop, can then be adapted into a local ad.
Fête des Vendanges, lake and Belle Époque town
The most visual event of the year is the Fête des Vendanges: the 2027 edition will be held from 24 to 26 September, with its flower parade and children’s procession, according to the official site. For a winemaker, bar, restaurant or drinks brand, these three days offer crowds, floats and colours impossible to recreate, provided you prepare the shots and work with a light crew. The rest of the year, the city is filmed between lake and hillside: quays, harbour, streets of the old town and the façades that the city showcases in its Belle Époque and remarkable buildings trails, not forgetting the funiculars. For a hotel or restaurant, a shot of the lake at sunset, followed by the dining room and the plate, places the venue in seconds in a TikTok or Instagram feed.
Clean room in the morning, lake in the evening
A shoot in precision industry is prepared like a site visit: a named list of the crew, an inventory of the equipment, zones approved by security, screens to mask. We send it to the company a week ahead and anticipate the formalities for taking equipment into Switzerland. Arriving the day before, we start in the clean room or workshop, with macro lenses and soft lighting that does not disturb the workstations. The engineers’ interviews follow, often in two languages. Creators, if any are needed, come from French-speaking Switzerland. At the end of the day, a few shots on the quays or at the harbour give the Neuchâtel anchor. The edit produces a more explanatory LinkedIn version and quick cuts for Instagram and TikTok.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
Another question? Write to us, reply within 24 hours.
Write to usChoose your slot now
30 minutes with our team. You leave with a content plan, even if we don't end up working together.