Video agency in Sion: UGC, TikTok and creative ads in Valais
Sion has 37,844 inhabitants as at 31 December 2025, according to the Canton of Valais portal, yet its Friday market draws customers from all over French-speaking Switzerland.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Sion
Sion has 37,844 inhabitants as at 31 December 2025, according to the Canton of Valais portal, yet its Friday market draws customers from all over French-speaking Switzerland. This small capital, which speaks to an entire canton, is what we come to film. We make the trip from Paris to produce TikTok and Meta creative ads, UGC and Reels with the shopkeepers of the old town, the winemakers of the hillside and the teams at the Energypolis campus.
See our work37,844 inhabitants, 35,000 jobs
The figure that matters in Sion is not the population but its relationship to employment. On its presentation page, the City counts 3,500 companies and 35,000 jobs, almost as many as inhabitants (37,844 as at 31 December 2025 according to the Valais4you cantonal portal). A significant share of the people who frequent the town on weekdays therefore come from neighbouring communes in central Valais. For a brand, the consequence is simple: a Meta or TikTok campaign targeted at the commune alone misses a good part of its audience. We build creative ads for the Agglo Valais central instead, with visual landmarks that the whole catchment area recognises, such as the rue du Grand-Pont or the silhouette of the two castles. When the stakes justify it, a German-subtitled version reaches Upper Valais without reshooting a single frame. It is the first question we ask a brand looking for a TikTok agency in Sion: how far does your customer base reach?
Energypolis: energy and green chemistry to film
The City highlights three fields: health, energy and geosciences. On the energy side, the showcase is called Energypolis: the campus brings together EPFL Valais Wallis, the Haute Ecole d'Ingénierie (HEI), the foundation The Ark and several start-ups in energy, green chemistry and the environment. According to the study by the CREA Institute published by the Canton of Valais in March 2026, it generated nearly 175 million Swiss francs of economic benefits in the canton in 2024. These organisations have two concrete video needs. First, recruiting: engineers and researchers who need to be convinced to settle in Valais want to see the lab, the team, the mountains outside the building. Second, explaining: an energy demonstrator or a green chemistry process is better understood in 45 seconds filmed at the test bench than in ten slides. For a start-up launching a product, the same day feeds LinkedIn, the website and a Meta launch ad.
The Grand-Pont market and the Sion cellars
Every Friday of the year, from 8am to 2pm, producers and craftspeople set up in rue du Grand-Pont, rue de Lausanne, rue du Rhône and the Espace des Remparts, says Sion Tourisme. On Good Friday, the Grand Marché de Pâques lasts all day and usually welcomes 12,000 people. For a cheesemaker, a fruit grower or a bakery, it is the dream setting for UGC videos: a creator tasting, commenting, leaving with their bag. With 420 hectares of vines, Sion is the second-largest wine-growing commune in Valais, and its winemakers gather at the Domaine des Îles during the Vins du Valais open cellar days (Caves ouvertes). A cellar Reel works when it shows a gesture (pressing, bottling) rather than a wide shot of the hillside. For a wine bar in the old town, we film the end of the market, when customers sit down near the Grand-Pont for a glass of Valais wine before the weekend.
Valère, Tourbillon and the summer of festivals
The City describes itself as dominated by its two castles, Valère and Tourbillon: it is the opening shot that Valais audiences identify in a second. We do not do drone work, so these views are shot from the ground, from the lanes of the medieval old town or from the hills themselves, which gives more human framing than an aerial view. The calendar is built around the summer. The City cites the classical music festival and the Tibor Varga international violin competition, the Valère organ festival, the Irish Festival and Sion sous les étoiles, whose 12th edition is announced for 14 to 17 July 2027 on the Plaine de Tourbillon. A brand that partners with a festival does well to shoot its teaser TikToks in spring and capture the behind-the-scenes during the event. Autumn, at grape harvest time on the hillsides, remains the best window for wine estates.
A day's shoot in Sion, from the market to the workshop
Here is how it works when you hire a UGC agency for Sion and it comes from Paris. The team arrives by train via Lausanne, equipment in luggage. Before travelling, a scoping call fixes the formats (TikTok and Meta creative ads, UGC, organic Reels), the locations and the people to film, and we check with you the steps to take with the City if filming takes place on public land. A typical day, on a Friday: early arrival at the market while the stalls are being set up, UGC shoot with a creator until noon, terrace shots at lunch, then the afternoon at your premises (cellar, workshop, lab or shop) for interviews and product demonstrations. On Good Friday, the Grand Marché de Pâques spills into other streets all day: we then schedule the UGC shots from the opening, before the crowd. Editing then takes place in Paris, with online approvals.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
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Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
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