Video Agency in Bayonne: UGC, TikTok and Creative Ads in the Basque Country
Six chocolatiers belonging to the Académie du Chocolat de Bayonne, three of them houses founded in the 19th century: few French cities have a speciality so easy to film at the counter.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Bayonne
Six chocolatiers belonging to the Académie du Chocolat de Bayonne, three of them houses founded in the 19th century: few French cities have a speciality so easy to film at the counter. Bayonne has 54,306 inhabitants in 2023 according to Insee, and its population has been growing by 1% a year since 2017. The content we shoot there, coming from Paris with a small crew, starts from what makes the city distinctive: its products, the two banks of the Nive and its festivals.
See our workChocolate from Saint-Esprit and ham from the Adour
The tourist office tells how chocolate arrived in France in the early 17th century with Portuguese Jews settled in Saint-Esprit, a district attached to Bayonne in 1857, when the city had 32 makers. Today, the Académie du Chocolat brings together Cazenave (1854), Daranatz (1890), Pariès (1895), l’Atelier du Chocolat, Chocolat Pascal and Monsieur Txokola. Bayonne ham, for its part, accounts for 20% of national cured ham production according to the same source. These products lend themselves perfectly to UGC: a bar snapped in half on camera, a cup of frothy chocolate served the old-fashioned way, a ham sliced by hand in front of the customer. For an artisan house, a Reel showing the workshop and the shop conveys its heritage without having to write it down. For a national brand selling Basque products, a local creator provides the guarantee of origin.
A city gaining inhabitants
Between 2017 and 2023, Bayonne gained inhabitants at a rate of 1% a year, solely through arrivals, according to Insee. The municipality had 2,504.9 inhabitants per km² in 2023 and only 36.1% of households owned their main residence. A dense city that attracts newcomers and where many people rent: this is favourable ground for estate agents, removal services, gyms and banks wanting to win over new arrivals. For them, the most effective format is often a UGC testimonial from someone who has just moved in, filmed in their neighbourhood, in Petit Bayonne or Saint-Esprit. On the employment side, the city offered 36,345 jobs in 2023 and counted 2,740 employer establishments at the end of 2024, 74.5% of them in trade, transport and services: many small businesses that need regular content rather than a single film.
Poteo, pintxos and tables in Grand Bayonne
In the evening, the tradition of the poteo, as the tourist office describes it, consists of going from one bar to the next, ordering a drink and a pintxo at each. It is a ready-made TikTok format for a bar or restaurant: a creator hopping between three counters, three bites, three atmospheres, in under forty seconds. Grand Bayonne also lines up venues under the arcades of rue Port-Neuf and bistros around the Halles, while Petit Bayonne is home to a cider house where you serve yourself sagarno from the barrel. Talo, a filled corn flatbread, is sold everywhere during the festivals. For these venues, we film service just as the dining room fills up, with tight framing that avoids disturbing customers, then we isolate the product shots in the kitchen before opening.
From 14 to 18 July 2027, the city in white and red
The 2027 Fêtes de Bayonne will take place from 14 to 18 July, according to the official site. During these five days, the city changes its face, and shops in the centre live through one of their busiest periods of the year. No studio can recreate this crowd in white and red; to film it, you need shots written in advance and a camera that can weave through. The tourist office also lists the Foire au jambon among the major events. The rest of the year, the city, labelled Ville d’art et d’histoire since 2011, offers its ramparts, its cathedral, its medieval cellars and the quays of the Nive with their colourful façades, handsome backdrops for hotels and restaurants. The street art trails offered by the tourist office serve brands targeting a younger audience.
Between the Nive and the chocolatier’s workshop
The streets of Grand Bayonne are narrow and the quays very busy at peak times: we work there early, with a crew of two or three and equipment that fits in bags. Arriving from Paris the day before, we have already approved the lines, the product shots and the creators remotely, chosen in the Basque Country when the brand claims its roots. The morning belongs to the craftsperson: tempering, slicing the ham, dressing the window. The middle of the day is for the spoken parts, manager or customer, filmed calmly in the back of the shop. In the evening, the bars of Petit Bayonne provide the atmosphere shots. Each sequence is designed to be re-cut: the same craftsperson’s gesture can open a Meta ad, illustrate a Reel and feed a story.
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