Video agency in Poitiers: UGC, TikTok and creative ads
Under the Halles Notre-Dame on a Saturday morning, you run into students, retirees from the plateau and families in town for Futuroscope all at once: in Poitiers, a single street brings together several audiences.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Poitiers
Under the Halles Notre-Dame on a Saturday morning, you run into students, retirees from the plateau and families in town for Futuroscope all at once: in Poitiers, a single street brings together several audiences. According to Insee, the commune had 89,916 inhabitants in 2023. Esekai, which works from its Paris offices, travels to film TikTok and Meta creative ads, UGC videos and Reels at your premises or on the plateau. Every shoot starts from a precise target, because the hook that holds an undergraduate's attention leaves a couple building a house on the outskirts cold.
See our workA commune of tenants, a catchment area of owners
Insee counts 89,916 inhabitants in the commune in 2023, 134,336 in the urban unit and 282,042 in the Poitiers catchment area. The figure that changes the brief most is elsewhere: the same year, only 30% of households in the commune own their main residence, against 56.8% across the catchment area. These are two audiences that do not respond to the same images. A Meta campaign targeted at the town mostly reaches tenants, often young: gyms, delivery, shared housing, mobile phones, online banking. Widened to the catchment area, it reaches households furnishing a house, and there a UGC testimonial filmed in a real kitchen or garden convinces better than a studio demonstration. So we often prepare two series of hooks instead of one, with settings and creators chosen for each target.
Teaching hospital, university and Technopole: filming those who are hiring
According to Insee, the commune offered 62,715 jobs in 2023 and 3,177 employer establishments at the end of 2024. Trade, transport and services account for 76.4% of these establishments, public administration, education, health and social work 16%, and industry 3.6%. The Poitiers teaching hospital (CHU) and the university anchor public employment, while the Technopole du Futuroscope, in Chasseneuil-du-Poitou, brings together service and technology companies. For a healthcare establishment that is recruiting, a series of short portraits (a carer, a role, a day) targets candidates better than a corporate video. For a services company based at the Technopole, a 45-second demo and a customer testimonial can be adapted for LinkedIn and Meta creative ads. And since 66% of the commune's establishments employ between 1 and 9 people, the format that often works is the manager to camera, explaining their trade without a memorised script.
From the Notre-Dame market to Futuroscope families
Every Saturday, place Charles-de-Gaulle hosts 80 to 90 open-air stalls, in addition to the 28 permanent traders of the Halles Notre-Dame, open Tuesday to Saturday from 7am, according to Visit Poitiers. For a restaurant in the centre, it is the best Reel setting: the chef choosing produce as the halls open, then the plate sent out at the lunchtime service, with a broyé du Poitou or a chabichou as a local nod. Tourism carries a different weight. Futuroscope and Aquascope together recorded 2.6 million visitors in 2025, including 572,000 for the water park, according to the results relayed by TourMaG. A hotel, a gîte or a restaurant that wants to capture these families does well to publish stay TikToks (arrival, room, dinner, leaving for the park) run before the school holidays, when parents book.
From the Expressifs to the sound and light show at Notre-Dame-la-Grande
The Poitiers calendar offers free settings to those who plan ahead. The Marathon Poitiers-Futuroscope brings together more than 1,000 marathon runners and 1,200 half-marathon runners every year, according to Visit Poitiers. In spring, the Gamers Assembly, which the tourist office presents as one of the largest esports gatherings in France, draws the audience that tech and gaming brands target on TikTok. In May, the Foire de Poitiers takes over the Parc des Expositions (20 to 25 May in 2026) and the Food Truck Festival sets up in the parc des Bizais, in Buxerolles. From 19 to 28 June 2026, the Festival 3x3 puts up its basketball courts in the town centre. In summer, Poitiers l'Été lines up more than 50 shows and events, and the sound and light show Révélation lights up the façade of Notre-Dame-la-Grande, a night backdrop that returns from 28 November 2026 to 3 January 2027, useful for a festive campaign. The 10 km Urban Trail takes place on the second Saturday of September, and in early October Les Expressifs fill the centre with street arts.
From Montparnasse to the plateau, no van needed
From Paris-Montparnasse, the train arrives in Poitiers at the foot of the plateau where the shops cluster, and our suitcases are enough for cameras, microphones and lighting. Everything is arranged beforehand from 40 rue du Colisée: a video briefing, photos of your premises to judge the light, casting of UGC creators and, if we are filming at an event, agreement from the organisers or the Town. For a shopkeeper in the centre, the day starts at the opening of the Halles Notre-Dame with product shots, continues in the shop with the talking-head and UGC scenes, then finishes outside as the light drops on the Romanesque façades. For a company at the Technopole du Futuroscope, it is organised around office interviews and team shots. Esekai, founded by Tony Lo and with more than 350 brands supported, then delivers several hook variants per ad, ready to test on TikTok and Meta.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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