Video Agency in Pau: UGC, TikTok and Creative Ads Shot on Location
On the mornings when the mountain range reveals itself from boulevard des Pyrénées, Pau offers one of the most beautiful backdrops in France for a brand video.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Pau
On the mornings when the mountain range reveals itself from boulevard des Pyrénées, Pau offers one of the most beautiful backdrops in France for a brand video. The commune has 53,720 jobs for 80,441 inhabitants (Insee, 2023): people come here to work as much as they live here, which means two audiences to reach, the people of Pau and everyone who joins them every day. Our shoots set out from Paris, with a script approved before departure and a plan designed around Pau locations.
See our workPau in numbers, and what it changes for your campaigns
According to Insee, Pau had 80,441 inhabitants in 2023, in 45,270 households, with a density of 2,552.9 inhabitants per km². It is a compact city, where you can cross the centre on foot in no time. The figure that matters most for a campaign is employment: 53,720 jobs recorded in the commune in 2023, which implies that a good share of employees come from the communes of the conurbation. On Instagram as on TikTok, delivery is therefore set to a radius that goes beyond the commune, and hooks are written to speak to both audiences: the one who lives in the Hédas district and the one who only knows Pau from the commute to the office. A single video can exist in two versions, with two different opening seconds, to compare results from the very first week of delivery.
From the CSTJF to service SMEs, engineers to recruit
Industry accounts for only 4.5% of Pau's employer establishments (Insee, end of 2024), but one site structures a large part of the local economy: the TotalEnergies Pau establishment, which brings together the CSTJF in Pau and the PERL in Lacq, reports 2,500 employees. Around this scientific centre revolve engineering consultancies, subcontractors, university laboratories and the young companies hosted by the Hélioparc technopole. All of them are looking for engineers, geologists and developers, and all run into the same difficulty: attracting to the Béarn profiles that are courted by Paris, Toulouse or Bordeaux. A series of portraits of technicians and researchers, a typical day in a laboratory, the testimonial of a young graduate who chose Pau for the mountains an hour away by road: that is what makes people want to apply. The same shoots provide B2B formats to explain a process in under a minute on LinkedIn or at a trade-show stand.
Garbure, Jurançon and the Halles de Pau as Reels
According to Insee, 75.2% of Pau's 3,369 employer establishments belonged at the end of 2024 to trade, transport and services, and 71.6% had 1 to 9 employees. Many small businesses, then, for which a well-made UGC video counts for more than a poster campaign. At the Halles de Pau, we film a producer carving a ham, a cheesemonger presenting a sheep's-milk tomme, a customer tasting. On the restaurant side, a plate of garbure or a poule au pot, a dish that tradition attributes to Henri IV, works very well in close-up for a Reel. Wine shops can tell the story of Jurançon, whose vineyards cover the hillsides south of Pau. For hotels and shops in the centre, the château where Henri IV was born remains the backdrop that visitors recognise immediately in a TikTok.
Boulevard des Pyrénées, parc Beaumont and Hestiv'Oc
Boulevard des Pyrénées offers the shot everyone expects: the mountain range in the background, the Pic du Midi d'Ossau when the air is clear. We film it from the balustrade, then go down by funicular to the station for a sequence in motion. Parc Beaumont and the Palais Beaumont are used for calmer shoots, the lanes of the Hédas for evening bar atmospheres, the banks of the gave for sports brands. The summer calendar matters too. According to the tourist office, L'Été à Pau takes over the Théâtre de Verdure in parc Beaumont from 18 July to 1 August 2026 for its 45th edition, the street arts festival Un air de vacances settles in from 14 to 16 August, and Hestiv'Oc celebrates Occitan cultures in the city centre from 20 to 23 August for its 21st edition. These weeks suit a Reel of a full terrace or a TikTok of a crowd, much less a scene that needs a quiet street.
From the Montparnasse train to the first shot on the balustrade
We reach Pau by train from Montparnasse or by plane to Pau-Pyrénées airport, the day before if the first shot needs to catch the morning light on the mountains. Everything is prepared remotely beforehand: brief, script, UGC creator casting, shot list, permits. On an industrial site or in a laboratory, we agree in advance with the security department what can appear on screen, and plan for protective equipment. A typical day looks like this: city shots on the boulevard early in the morning, lunch service in a restaurant or at the Halles, employee interviews in the afternoon, then a few to-camera sequences at the end of the day for the ads. The rushes leave with us the same evening, and editing is done in Paris, adapting each video for TikTok, Instagram and Facebook. That is how we work as a TikTok agency for Pau: a single trip, several formats.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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