Video Agency in Mâcon: UGC, TikTok and Creative Ads in Southern Burgundy
Mâcon looks out over the Saône: its quays with their colourful facades, the Maison de Bois and the vineyards of the Mâconnais make up a setting you recognise from the first second of a Reel.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Mâcon
Mâcon looks out over the Saône: its quays with their colourful facades, the Maison de Bois and the vineyards of the Mâconnais make up a setting you recognise from the first second of a Reel. The prefecture of Saône-et-Loire had 35,177 inhabitants in 2023 according to Insee. Our team, setting off from rue du Colisée in Paris, takes the TGV to Mâcon-Loché and comes to film your UGC videos, your TikTok content and your Meta creative ads right where your customers know you.
See our work35,177 people in Mâcon, twice as many jobs as resident workers
Insee's census gives Mâcon 35,177 inhabitants in 2023, up from 33,638 in 2017: the town is gaining residents. Above all, it has 27,644 jobs in 2023 for 13,385 employed residents. Every morning, part of the Mâconnais, the Bresse and the Beaujolais comes here to work. For a brand, this changes the target: a Meta ad geotargeted on Mâcon also reaches these people passing through, who have lunch in town and do their shopping before heading home. The population is rather old: in 2022, those aged 60 to 74 make up 15.8% of inhabitants and those aged 75 or over 11.3%, while those aged 15 to 29 account for 18.9%. The same product is therefore presented in two versions, an upbeat TikTok with a twenty-year-old creator and a calmer Facebook video in which a customer explains quietly why they keep coming back.
Prefecture, vineyards and 3,643 establishments
Insee counts 3,643 economically active establishments in Mâcon in 2024, including 1,087 in trade, transport, accommodation and food service, 373 in construction and 173 in industry. The town is a prefecture: administrations, the hospital and public services employ many people, and recruit just like private companies. Wine also shapes the local economy, with the appellations of the Mâconnais and the proximity of the Beaujolais. For an estate or a négociant house, we film the harvest, the winery, the tasting and the winemaker talking about their climat, then break it all down into Reels for enthusiasts and short videos for trade fairs. For a haulier or a building tradesperson, the most profitable format is often the recruitment video: an employee showing their workstation, their lorry or their site, shot in a single morning.
Restaurants in the centre, hotels and the Cité des climats et vins
As of 1 January 2026, Insee counts 15 hotels and 813 rooms in Mâcon, including 4 four-star establishments. For a hotel near the station or the quays, a video shot from the guest's point of view, from the suitcase set down to the view over the Saône, works better as an ad than a wide shot of the facade. The Cité des climats et vins de Bourgogne has set up its Mâcon site on the riverbank, on avenue du Maréchal de Lattre de Tassigny, with a tasting bar, the Press'Bar. Restaurants in the centre and on the quays rely heavily on passing trade: a Reel showing a plate of jambon persillé or snails, a glass of white Mâconnais and the terrace in the sun makes people want to stop. Wine merchants lend themselves well to UGC: a creator who picks a bottle and tastes it in front of the camera.
From the Saône quays to the Tours du Vieux Saint-Vincent
The historic centre offers several settings that read very clearly on screen: the Maison de Bois and its carvings, the Tours du Vieux Saint-Vincent, the Hôtel Senecé, the Ursulines museum and the quays with their colourful facades. The town claims 580 hectares of green spaces and the four-flower label since 1983, with the Fleur d'or won in 2010 and again in 2016: in spring, the flowerbeds make good backdrops for a cosmetics or fashion brand. The calendar helps in choosing a date. L'été frappé enlivens the town in July and August, the Symphonies d'Automne bring an opera singing competition in November, and Contes et Lumières lights up December. By prefectoral order of 11 April 2025, Mâcon also had its classification as a tourist resort renewed for 12 years. For a festive campaign, we film the product shots in November and the lighting atmospheres in December.
From Paris to Mâcon-Loché, a day on site
According to the town, Mâcon is 1 h 35 from Paris by TGV and 25 minutes from Lyon on the same train. The Esekai team, founded by Tony Lo and with more than 350 brands supported, leaves Paris in the morning with equipment that fits in a few suitcases. We prepare everything beforehand: script approved by video call, shot list, permits to film on the quays or in a cellar, and casting of creators from the region when the brief calls for UGC. A typical day starts at your premises for interviews and the gestures of the trade, continues at lunch in a restaurant in the centre for lifestyle shots, then ends in the late afternoon on the quays, when the low light lights up the facades. Editing is done in Paris, with several hooks per video to test what converts best in ads on Meta or TikTok.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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