Video Agency in Auxerre: UGC, TikTok and Creative Ads in Burgundy
It is pronounced “Ausserre”, the tourist office points out, and that detail is often enough to pick out a real local in a video.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Auxerre
It is pronounced “Ausserre”, the tourist office points out, and that detail is often enough to pick out a real local in a video. According to Insee, Auxerre has 35,097 inhabitants in 2023 and unfolds, on the banks of the Yonne, a 67-hectare historic quarter with abbey, cathedral and medieval lanes. Shops, wine estates and businesses in the Auxerrois entrust us with short-form content that we come to shoot on site, from the cellar to the kitchen, keeping that local colour.
See our workPrefecture of the Yonne, a services town
Insee’s data describes a prefecture geared to services: at the end of 2024, the municipality has 1,667 employer establishments, 72.1% of them in trade, transport and services and 17.8% in public administration, education, health and social work. 68.5% have 1 to 9 employees. The city offered 25,486 jobs in 2023. This profile calls for useful rather than spectacular videos: a practice, agency, clinic or local public service wanting to recruit or explain what it does is well advised to film its real teams, on their premises, with simple explanations. For shops in the centre, consistency matters more than a big production: three or four short Reels a month, shot in a single day and published over the following weeks, sustain a presence that the people of Auxerre notice in their feed.
Irancy, Saint-Bris and the cradle of crémant
The tourist office highlights the appellations of the Auxerrois: Irancy, 15 kilometres from the city, Saint-Bris-le-Vineux with its sole Burgundy AOC for sauvignon blanc, the Côtes d’Auxerre, Chitry and Coulanges-la-Vineuse designations, and the hamlet of Bailly, presented as the cradle of the Crémant de Bourgogne AOC. For an estate or a cellar, these names carry weight. The French legal framework on advertising alcoholic drinks does, however, limit what can be shown: hillsides, pruning, vat rooms and winemakers’ faces, yes; raised glasses and parties, no. The platforms add their own filters, and we write accordingly. A winemaker portrait shot during the harvest, or a cellar visit filmed as a discovery, works well for wine tourism and direct sales.
Gougères, snails and tables in the centre
Burgundian gastronomy, as the tourist office presents it, comes down to a few very visual products: gougères, snails in parsley butter, bœuf bourguignon. For a restaurant, these are shots that hook in a second: the tray of gougères coming out of the oven, the butter sizzling in the shell, the casserole being opened in the dining room. A Reel of this kind, shot before service, tells the story of the house better than a menu. For a caterer or a delicatessen, a UGC video in which a customer tastes and comments adds credibility, especially in the run-up to the end-of-year festivities. Visitors planning a weekend in Burgundy look for these images on Instagram and TikTok: a well-filmed table shows up in their searches and in their suggested ads just when they are booking.
Quays of the Yonne, Canal du Nivernais and festivals
The Yonne runs through Auxerre, and the tourist office points out that the Auxerrois is the starting point of the Canal du Nivernais. The quays, with the old town rising above the river, provide the most recognisable opening shot for a local video. The Pays d’art et d’histoire label, the abbey and the cathedral complete the setting for a hotel or a shop in the centre. On the calendar side, wine festivities such as the Saint-Vincent or Fleurs de Vigne, and festivals such as “Garçon, la Note !”, Catalpa or Les Rues Barrées, cited by the tourist office, enliven the city and its surroundings. These events make it possible to film crowds, concerts and full terraces, useful for a bar or restaurant. Spring, with cherry trees and vines in leaf, also offers a lovely window for exteriors.
Cellar, kitchen and quays in a single day
The tourist office speaks of Burgundy on Paris’s doorstep, and that is exactly how we work: early departure, arrival for the first light. At a winemaker’s, the day starts in the rows then goes down into the cellar, where a light lighting set-up is enough to make the barrels gleam. At a restaurant, we film the set-up before service, as the gougères come out of the oven. The lines have been approved remotely, and the creators chosen in the Yonne or in Dijon. After lunch, it is time for the chef’s or winemaker’s words. We finish on the quays of the Yonne, facing the old town. Each video is delivered in several variants, with subtitles for foreign visitors if your clientele warrants it.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
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Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
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