Video agency in Dijon: UGC, TikTok and creative ads
Dijon has 161,830 residents in 2023 according to Insee, but what it produces sells much further afield: cassis, gingerbread, mustard and Burgundy wines speak to buyers across France.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Dijon
Dijon has 161,830 residents in 2023 according to Insee, but what it produces sells much further afield: cassis, gingerbread, mustard and Burgundy wines speak to buyers across France. Esekai, a Paris video agency, takes the TGV and comes to shoot TikTok and Meta creative ads, UGC videos and Reels on location. We start from what the city offers the camera (Les Halles, the Cité internationale de la gastronomie et du vin, the metropolitan vineyards) so that the origin of the product is visible from the very first frames.
See our work161,830 Dijonnais, but an audience to be found beyond the ring road
Dijon's municipal population reaches 161,830 in 2023 according to Insee, up from 152,071 in 2012. The urban area carries great weight in its département: according to an Insee Flash study, it concentrates 60% of employment in the Côte-d'Or, which had 243,100 jobs at the end of 2021. For a brand, this has a very practical consequence. A Meta campaign targeted at the city alone quickly exhausts its audience and the same people end up seeing the same ad on a loop. So we prepare several hooks per ad and a targeting widened to Beaune, the Côte-d'Or or the whole of Burgundy. Another point: the "made in Dijon" label has value outside the city. An online shop selling Burgundy products has every reason to show the workshop, the street and the hands at work, because that is precisely what the buyer from Lyon or Paris is looking for.
From cassis to Urgo plasters, companies with things to show
Dijon Bourgogne Invest puts the food and drink sector at 9,000 jobs, or 30% of the metropolitan area's industrial jobs, with the Vitagora competitiveness cluster and Entreprises du patrimoine vivant such as Mulot & Petitjean (gingerbread), Gabriel Boudier and Lejay Lagoutte (crème de cassis de Dijon). Health accounts for 4,000 jobs and more than a hundred companies, from Urgo to Delpharm, Inventiva and Crossject. Among the largest private establishments in the Côte-d'Or recorded by Insee (non-agricultural market sector), the Centre Georges-François Leclerc comes first (750 to 999 employees in 2021), ahead of Keolis, Crédit Agricole and JTEKT in Chevigny-Saint-Sauveur. These employers are above all looking for candidates: a production technician or a nurse describing their job to camera in 40 seconds works better than a job ad. On the product side, a liqueur maker can launch a new reference with a cocktail demonstration filmed at the counter.
Les Halles, terraces and the Cité de la gastronomie, for retailers
Between 1 June and 23 September 2026, Dijon Métropole recorded 2,619,421 overnight stays, 44% of them by foreign visitors, according to the review by Dijon Bourgogne Tourisme & Congrès. Germany remains the leading foreign market, ahead of the Netherlands and Belgium, and American overnight stays rose by 11%. The same review notes that restaurateurs suffered from the heatwave, some catching up in the evening, when terraces regained part of their clientele. For a restaurant in the centre, the most useful Reel is therefore shot at the end of the day, when the dining room comes alive: the œuf en meurette arriving, the waiter uncorking a bottle, the sound of conversation. Wine merchants and delicatessens do well to publish UGC videos subtitled in English and German. The Cité internationale de la gastronomie et du vin, which Dijon Bourgogne Invest credits with 1 million visitors a year, sends an audience ready to buy past their shop windows.
From rue de la Chouette to the Route des grands crus, when to shoot
The historic centre, inscribed as a UNESCO World Heritage site as part of the Climats de Bourgogne, offers tight settings that read well on screen: place de la Libération facing the Palace of the Dukes, rue de la Chouette, market mornings around Les Halles. The Hôtel Bouchu d'Esterno, which in 2024 became the headquarters of the International Organisation of Vine and Wine, provides a 17th-century façade for a wine brand. The Cité de la gastronomie, with its Chapelle des Climats, marks the first kilometre of the Route des grands crus, and the Dijon vineyard, reclaimed by the city, already counts more than 50 hectares of AOC Bourgogne, with plots in Daix and Fontaine d'Ouche. On the calendar side, the Foire internationale et gastronomique in November brings together nearly 160,000 visitors and 600 exhibitors according to the tourist office. In summer, after the heat of 2026, we schedule outdoor shots early in the morning or at dusk.
A day's shoot in Dijon, departing Gare de Lyon
The team leaves Paris Gare de Lyon on a direct TGV and gets off at Dijon-Ville, a few minutes' walk from place Darcy. Beforehand, we frame the brief over video call, you send photos of the venue, and we write the scripts with several hooks per video. If you are looking for a UGC agency in Dijon for creators who look like your customers, we cast profiles close to your target, local or travelling with us. A typical day for a speciality food house: the workshop in the morning, while production is running, the shop in late morning, two or three testimonials in the afternoon and city shots at the end of the day. We do not use drones: in the vineyards, the camera stays on the ground, between the rows, which suits the TikTok tone better anyway. The edits are delivered in each platform's format, subtitled.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
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