Video agency in Wavre: UGC, TikTok and creative ads
Wavre is recognisable by its Maca, the little bronze boy standing in front of the town hall, and by Walibi, whose roller coasters can be seen from the motorway.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Wavre
Wavre is recognisable by its Maca, the little bronze boy standing in front of the town hall, and by Walibi, whose roller coasters can be seen from the motorway. The capital of Walloon Brabant, the town had 35,904 registered residents on 1 September 2026 according to the Registre national, spread across Wavre, Limal and Bierges. Esekai, a Paris video studio, comes here to film UGC content, Reels and creative ads for town-centre shops and for the companies in the business parks.
See our workWavre, Limal and Bierges: three distinct audiences
The town's 2024 annual report gives the breakdown at 31 December 2024: 35,561 residents, of whom 21,455 in Wavre, 9,249 in Limal and 4,857 in Bierges, over 41.8 km². Under-25s make up 27.35% of the population and over-65s 22.81%, and the municipality counts 147 nationalities. These figures argue for segmented campaigns. A sports club or leisure venue aiming at teenagers will do a fast-paced TikTok with a creator of their own age; a pharmacy, an optician or an estate agency will speak instead to families and older people with a calm Reel filmed in the shop, with the face of the person who welcomes customers. The three areas also have their own settings: the shopping street in the centre, the banks of the Dyle in Limal, the residential neighbourhoods of Bierges. Showing the right setting to the right audience is already half the work.
The Wavre Nord and Wavre Sud business parks
According to the town, Wavre's businesses are located mainly in the Wavre Nord and Wavre Sud business parks, and the Economy and Tourism department met 42 new entrepreneurs in 2024. The pharmaceutical group GSK runs a large vaccine production site there, and many service, logistics and technology SMEs occupy these zones. For these companies, video mainly serves two purposes: recruiting qualified people in a tight market between Brussels and Louvain-la-Neuve, and explaining a B2B offer without jargon. We film employee testimonials at their workstation, product demos of under a minute for LinkedIn, or a presentation by the managing director in their premises. A single shoot yields a long version for the website and several short clips for social networks and ads targeted at Walloon Brabant.
Painted shop windows and Wavre Shopping vouchers
The town centre lives off its local shops, and the town actively supports them. In 2024, an artist painted 155 shop windows for the end-of-year festivities, up from 138 in 2023, and more than a hundred shops accept Wavre Shopping gift vouchers. The Digital Day held in Wavre the same year brought together more than 100 independent traders who came to train in, among other things, social networks. This audience is ready for simple, effective formats: a Reel that shows the decorated window and then the inside of the shop, a UGC video shot by a customer doing her shopping on rue du Commerce, a TikTok in which the restaurateur presents the menu in thirty seconds. For a restaurant or café, we film during service, when the room is full, rather than at quiet times. On the leisure side, Walibi attracts a family audience from all over Belgium, which neighbouring hotels and restaurants can target.
Kayaking the Dyle, a Gallo-Roman villa and a winter without ice
Wavre's calendar offers very visual moments. On 23 and 24 March 2024, 620 participants paddled down the Dyle by kayak from Court-Saint-Étienne to Grez-Doiceau, passing through Wavre: images of water and greenery that make a change from street shots. The Gallo-Roman villa, showcased by the town with a model and a dedicated website, recalls a human presence going back more than 2,000 years. At the end of the year, Wavre sets up a Christmas village and a roller-skating rink in place of the former ice rink, and the Corrida de Noël drew 924 runners in 2024 according to the annual report. The town organised 60 events that year. For a December campaign, we shoot the product shots in November, then come back to capture the atmosphere of the lights in the evening, with a light crew that slips between the chalets.
A day of filming starting from Paris
The team leaves our offices at 40 rue du Colisée in Paris and reaches Wavre by train via Brussels or by road, with light equipment. Before the day itself, we finalise the script with you, scout locations from maps and photos, and if needed organise a casting of Belgian creators, French-speaking or bilingual depending on the distribution area. The day often begins in a business park, with interviews and shots of the work being done, continues at lunchtime in a town-centre restaurant for atmosphere scenes, and ends on the pedestrian street or beside the Dyle in the late afternoon. Editing then takes place in Paris, with several hooks per video to test what works. Esekai, launched by Tony Lo, has supported more than 350 brands and applies the same logic here: one trip, one packed day, a stock of content for several months.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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