Video Agency in Nivelles: UGC, TikTok and Creative Ads
A copper warrior 2.08 metres tall and weighing 350 kilos, Jean de Nivelles, strikes the hours and half-hours at the top of the south turret of the Collégiale Sainte-Gertrude, according to Destination Brabant wallon.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Nivelles
A copper warrior 2.08 metres tall and weighing 350 kilos, Jean de Nivelles, strikes the hours and half-hours at the top of the south turret of the Collégiale Sainte-Gertrude, according to Destination Brabant wallon. Twenty kilometres from Brussels, Nivelles keeps the kind of detail that catches the eye in a second on a phone screen. Esekai, which produces from Paris for brands in France and Belgium, comes to film UGC videos, TikTok formats and Meta ads that start from these landmarks known to every Aclot.
See our workA 102-metre collegiate church on the Grand-Place
Consecrated in 1046 in the presence of Henry III, the Collégiale Sainte-Gertrude has a 102-metre nave, two opposing choirs and the largest crypt in the region, Destination Brabant wallon points out; excavations have uncovered five older churches, built between the 7th and 10th centuries. It overlooks the recently renovated Grand-Place, adorned with fountains, where the terraces fill up at the first sign of fine weather according to VISITWallonia. For a restaurant, bar or shop on the square, the opening shot is ready-made: the Romanesque facade, then the venue, then the plate or the product. A UGC creator who settles on a terrace and comments on their order, with the collegiate church in the background, places the address without a word of explanation. We film these shots late in the morning, when the square comes alive without being overcrowded.
Tarte al djote, biscuits and Archiduc beer
VISITWallonia presents the tarte al djote as the speciality you cannot miss: a labelled tart made with bétchéye, a fermented cow's cheese, and chard, served hot with salted butter. The brotherhood of the Secrets de Dame Gertrude keeps alive a candy-sugar biscuit, the ancestor of the Nivelles sweet, and the regional office recommends an Archiduc beer on the Grand-Place after a walk. For a baker, a caterer or a brewery, these are very concrete video subjects: the tart coming out of the oven, the butter melting, the foam forming in the glass. For the beer, we stick to production and moderate tasting, in line with platform rules. A UGC video in which a visitor tastes tarte al djote for the first time makes an excellent TikTok format, both funny and local.
Carnival, carillon and Tour Sainte-Gertrude
Nivelles' calendar comes down to three highlights, according to VISITWallonia. The carnival brings the town to life for four days to the rhythm of the gilles, with the children's carnival, the schools' carnival and the Aclots carnival. In summer, internationally renowned carillonneurs play every Sunday on the collegiate church's carillon, in a tradition recognised by UNESCO in 2014. In autumn, the Tour Sainte-Gertrude, a centuries-old procession, takes a parade in period costume through fields and town behind a 15th-century float. For a local brand, each of these moments offers a different atmosphere: energy and colour at the carnival, summer gentleness with the carillon, tradition and autumn light for the Tour. We film the atmosphere with a light crew, without getting in the participants' way, and prepare the product shots beforehand, in peace and quiet.
Dodaine, Saint-Sépulcre and the Saint-Jacques district
Beyond the centre, Nivelles blends urban and rural. The Dodaine park, laid out in the 19th century, combines ornamental ponds, statues and French and English-style gardens, while the Saint-Sépulcre wood is covered in daffodils in spring and serves as a Sunday stroll for families, according to VISITWallonia. For a sport, wellness or children's equipment brand, these green settings a few steps from the centre avoid a trip deep into the countryside. The Saint-Jacques district, formerly the quarter of Compostela pilgrims and then of brewers, and the Tour Simone, a remnant of the ramparts, offer old lanes for shops that want a more intimate background. We choose the location according to the message: park for relaxation, lanes for craftsmanship, Grand-Place for conviviality.
From the tart oven to the Grand-Place terrace
We arrive from Paris the day before. The first slot goes to the craftsperson: tarte al djote is prepared early, and the oven and melting butter shots are done before opening. Next comes the Grand-Place, filmed late in the morning when the terraces are setting up beneath the collegiate church. Creators are recruited in Brussels or Walloon Brabant, and the permit requests have gone off ahead of us, to the town or the venue managers. The afternoon is for testimonials, then the Dodaine or the Saint-Jacques district for calmer shots. In the end, we deliver a main ad and its series of variations, each with a different opening, to measure what hooks the Belgian audience.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
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